How We Work

Here is how our video production process works, from the first call to the final file, and where you weigh in.

  1. 01Pre-Production
  2. 02Production
  3. 03Post-Production
The process at a glance

Three Phases, One Team

Every Brandefy project moves through the same three phases, whether it is a 15-second social ad or a multi-day brand film.

Pre-Production

We plan the story and everything it takes to make it, so the shoot or animation runs smoothly.

An approved script, storyboard, and production plan
See the steps →

Production

The plan becomes real. We film or animate the video, following the approved script and storyboard.

All footage, animation, and voiceover captured
See the steps →

Post-Production

We turn the raw material into a finished, polished video, with your feedback built in.

A finished video, delivered in every format you need
See the steps →
Show steps for:

Pre-Production

We plan the story and everything it takes to make it, so the shoot or animation runs smoothly.

You end up withAn approved script, storyboard, and production plan
  • Every project

    Discovery and strategy

    We learn your brand, audience, and goals, then define what the video needs to do and how to measure it.

  • Every project

    Concept development

    Our creative team pitches ideas that fit your message and brand, and we pick the strongest direction together.

  • Every project

    Scriptwriting

    We write a script built around one clear story, in language your audience actually uses.

  • Every project

    Storyboarding

    Frame-by-frame sketches show how the video will look and flow before anything is filmed or animated.

  • Live action

    Casting

    We find on-camera talent and voices that feel right for your brand.

  • Live action

    Location scouting

    We find and secure places to film that match the look of the video.

  • Live action

    Logistics and scheduling

    Shoot dates, crew, equipment, and permits, all planned ahead of time.

  • Animation

    Visual style guide

    We set the animation style: characters, colors, and how things move.

  • Animation

    Asset gathering

    We collect your logos, product shots, and brand materials to build into the animation.

Production

The plan becomes real. We film or animate the video, following the approved script and storyboard.

You end up withAll footage, animation, and voiceover captured
  • Every project

    Bringing it to life

    Filming or animation follows the approved plan, so there are no surprises when you see the first cut.

  • Every project

    Professional gear

    Cinema cameras, lighting, and sound equipment keep the quality high from the first frame.

  • Live action

    Filming

    A dedicated crew shoots on location or in studio, with professional lighting and audio.

  • Live action

    Direction

    Our director guides every performance so it stays true to the story.

  • Animation

    Animation

    Motion graphics or frame-by-frame animation, built to feel smooth and engaging.

  • Animation

    Voiceover recording

    We record professional voice talent to tell the story.

Post-Production

We turn the raw material into a finished, polished video, with your feedback built in.

You end up withA finished video, delivered in every format you need
  • Every project

    Editing

    We shape the footage or animation into a tight story with the right pacing, music, and transitions.

  • Every project

    Graphics and motion graphics

    Text, brand elements, and custom motion effects are added where they help the story.

  • Every project

    Revisions

    You review the cut and share notes. We refine it until it is right.

  • Every project

    Delivery

    You get final files in every size and format you need, ready for your website, social channels, and ads.

  • Live action

    Color correction

    Color grading gives the video a consistent, cinematic look.

  • Live action

    Audio mixing

    Music, dialogue, and ambient sound are balanced for clean, professional audio.

  • Animation

    Sound design

    Custom sound effects bring the animated world to life.

You stay in control

Where You Weigh In

You approve every key step before we move on, so the finished video is exactly what you expected.

  1. Kickoff call

    Share your goals, audience, timeline, and budget. We ask a lot of questions here.

  2. Script and storyboard approval

    Nothing gets filmed or animated until you sign off on the plan.

  3. Rough cut review

    See the first edit and tell us what to change.

  4. Final cut and delivery

    Approve the finished video and get every file you need.

Questions About the Process

How long does a video project take?

Simple social videos take about 2 to 4 weeks. Corporate and testimonial videos take about 4 to 6 weeks, and larger campaigns with animation or several locations take 4 to 12+ weeks. We build the schedule backward from your launch date.

How many rounds of revisions do we get?

Feedback is built into every stage: script and storyboard approval, rough cut review, and final cut review. You get multiple review rounds, and our post-production team handles every change.

Do we need to bring a script?

No. Our team can write the script and storyboard from scratch, or refine a script you already have.

See all FAQs

Ready to Start Your Video?

Tell us what the video needs to do and when you need it. Expect a reply with a suggested plan and a cost estimate.

Get a Quote

1902A Lincoln Blvd #406, Santa Monica, CA 90405 · (424) 835-0405