Brandefy homepage

New York Video Production Company

New York video production for companies across the five boroughs: brand films, commercials, and animation, planned, filmed, and edited by one team.

Request a New York Quote View the Work
  • 500+clients worked with
  • 3,000+projects to date
  • Founded 2011full-service production
Statue of Liberty in front of the Lower Manhattan skyline, with a ferry crossing the harbor

TRUSTED BY BRANDS ACROSS INDUSTRIES

Video Production in New York City

Brandefy has produced video since 2011. Our New York office is on Fifth Avenue in Midtown, and from there we plan and film projects in Manhattan, Brooklyn, Queens, the Bronx, and Staten Island. Editing, graphics, and sound stay with the same team.

Filming here means working around the city: compact interiors, noisy streets, freight elevators that need booking, and very little room to park a truck. We sort those details out during planning, along with permits and insurance, so shoot days go to filming.

$5K–$100K+
Typical budget range, set by crew size, shoot days, and animation
2–12 weeks
Kickoff to final delivery, depending on scope
5 boroughs
Plus nearby New Jersey, Westchester, and Long Island
11 formats
From commercials and testimonials to 3D animation

Watch a Few Examples

Advisory firms, publishers, and beauty brands all have deep roots in New York. Below is one project from each of those worlds, chosen from the wider Brandefy portfolio. Press play and the video opens right here.

Open the Portfolio

In Our Clients’ Words

Paul DombCo-Founder, Visual Snow Initiative

“They exceeded expectations. The videos helped us build a presence in 55 countries and drove strong growth across social, email, and web.”

Sharon HadleyCEO, Oxford Mindfulness Foundation

“Attention to detail was outstanding. The self-paced course was delivered on time and perfectly formatted for our platforms.”

Mike IwankiwDirector of Marketing, Allens Plumbing

“They captured our vision and local appeal. Easy to work with, and the finished video exceeded expectations.”

Video for New York’s Major Industries

The city’s economy runs on many sectors, and each one commissions video for a different reason. Here is how we approach six of them.

Finance and professional services

Animated explainers that make a fund, a platform, or an advisory service clear in about two minutes, along with recruiting and investor-day videos.

Animated Explainers

Media and advertising

Campaign spots and cutdowns for agencies and in-house marketing teams that need added production capacity on a deadline.

Commercials

Fashion and beauty

Product films, how-to videos, and vertical edits built for launches, retail screens, and paid social.

Product Promos

Tech and startups

Launch films, product walkthroughs, and founder stories for landing pages, app stores, and fundraising decks.

Brand Videos

Hospitals and health systems

Patient and physician stories, service-line overviews, and internal content for clinical and administrative staff.

Testimonials

Nonprofits and education

Fundraising appeals, gala openers, and course content for foundations, schools, and cultural institutions.

Education & Training

What to Know Before Filming in New York City

The rules here are specific, and several agencies have a say. This is the short version of what we check while planning a shoot.

  • When a permit is requiredThe Mayor’s Office of Media and Entertainment requires a film permit when a production uses equipment beyond handheld cameras and tripods, asks for parking for production vehicles, or claims exclusive use of city property.
  • When it isn’tFilming on a sidewalk or in a park with a handheld camera, without claiming the space for yourself, generally needs no permit. Private interiors are arranged with the owner instead.
  • Fees and insuranceThe application fee is $500 for each consecutive 14-day period, and it is nonrefundable. The Film Office also requires proof of insurance.
  • Lead timePermit requests are usually processed between 72 and 48 business hours ahead of the shoot. Times Square locations need at least 7 business days.
  • Parks, subways, and other propertyPark locations need Parks Department approval before the Film Office application goes in. The MTA handles its own permits for subways and stations, and state parks, federal sites, and Port Authority property each run a separate process.
  • DronesLaunching or landing a drone in the city requires an NYPD permit. The application is due at least 30 days ahead and carries a $150 fee, and the pilot needs FAA Part 107 certification.
  • State commercial tax creditNew York State’s Commercial Tax Credit Program covers 20% of qualified downstate costs above $500,000 in a calendar year, or 30% above $100,000 upstate. It is aimed at advertisers with large annual spend, so most single projects won’t qualify.
  • Sound and building accessSirens, construction, and traffic end up in most exterior takes, so interviews are usually better indoors. Many buildings ask for a certificate of insurance and a reserved freight elevator slot before a crew can load in.

Sources: NYC Mayor’s Office of Media and Entertainment, NYC Rules on unmanned aircraft, and Empire State Development. Requirements change, so we confirm the current rules for every shoot.

From Brief to Final Cut in Three Phases

Every project follows the same path, whatever its size. Our process page covers each phase in more detail.

  1. Pre-production

    The idea, script, and storyboard are agreed first, followed by casting, location scouting, and scheduling. Permits, insurance certificates, and building access are confirmed at this stage.

  2. Production

    A director and crew film on location or on a stage, working from a shot list you have approved. Animated projects move into design and animation here.

  3. Post-production

    Editing, color, sound mix, music, and graphics, with review rounds built in. You receive final files sized for each channel you plan to use, from widescreen masters to vertical cuts.

Visit Us in Midtown Manhattan

Brandefy New York
575 Fifth Avenue, New York, NY 10017
(424) 835-0405 Get Directions

In the five boroughs

  • Midtown
  • Chelsea
  • SoHo
  • Financial District
  • Upper East Side
  • Harlem
  • Williamsburg
  • DUMBO
  • Long Island City
  • Astoria
  • The Bronx
  • Staten Island

Across the region

  • Jersey City
  • Hoboken
  • Newark
  • Yonkers
  • White Plains
  • Stamford
  • Garden City

New York Video Production FAQ

Where is Brandefy located in New York?

Our New York office is at 575 Fifth Avenue, New York, NY 10017, on the corner of 47th Street in Midtown Manhattan. The company dates to 2011, and its head office is in Santa Monica, California.

How much does a New York video cost?

Most projects we quote land between $5,000 and $100,000, and large campaigns can go higher. Crew size, the number of shoot days, talent, locations, permits, and how much animation is involved all move the figure. You get a written quote after a first call.

How long does a New York project take?

A one-location video typically wraps within 2 to 4 weeks of kickoff, while mid-size projects need 4 to 6. Allow 12 weeks or longer for a multi-video campaign. A city permit, a Times Square location, or a drone flight adds lead time.

Is a film permit required in New York?

That depends on the footprint. A handheld camera on a sidewalk, with no exclusive use of the space, generally needs no permit. Once a shoot brings larger equipment, production vehicles, or exclusive use of city property, the Mayor’s Office of Media and Entertainment requires one. We prepare the application during pre-production.

Can a drone be used on a New York shoot?

It is possible with enough notice. Taking off or landing in the city requires an NYPD permit applied for at least 30 days in advance, and the pilot must hold FAA Part 107 certification. Tell us early if aerial shots matter to the concept.

Do you film outside Manhattan?

Yes. We film in all five boroughs and in nearby parts of New Jersey, Westchester, Long Island, and Connecticut. Animated projects need no location at all.

What can Brandefy produce for us?

Animated explainers, 3D animation, commercials, brand videos, testimonials, product promos, social media videos, training videos, sizzle reels, event videos, and crowdfunding videos.

How do we get started?

Send the quote form on this page or phone (424) 835-0405. We arrange a short call about goals, deadline, and budget, and a written proposal follows.

Tell Us About Your New York Project

Share what you’re making, when you need it, and what you’d like to spend. We’ll answer with next steps and a quote.

Request a New York Quote

575 Fifth Avenue, New York, NY 10017 · (424) 835-0405