Three crew members operate a camera on a slider above a kitchen island during a shoot

About Brandefy

Full-service video production from Los Angeles, for brands across the U.S. and worldwide.

  • 2011 Founded in Santa Monica
  • 3,000+ Projects completed
  • 500+ Clients served
  • 12 Types of video produced

Who We Are

Brandefy is a full-service video production company and video marketing agency based in the Los Angeles area. We plan, film, animate, and edit videos built to convert, for businesses of every size, from startups to Fortune 500 companies.

Since 2011 we have completed more than 3,000 projects for over 500 clients, including FOX, Yahoo!, Verizon, Unilever, UCLA, Kaiser Permanente, and the City of Los Angeles.

How We Work

Every project follows the same three phases and stays with one team from the first call to the final file.

  1. Pre-production

    Discovery, concept, script, storyboard, casting, locations, and schedule.
  2. Production

    Filming on location or in a studio with a director and crew, or design and animation for animated projects.
  3. Post-production

    Editing, color, sound, music, and graphics, followed by review rounds and final delivery.

Most projects run 4 to 8 weeks from kickoff to final delivery. The process page explains each phase in full.

Our Story

Brandefy was founded in Santa Monica in 2011 by Marton Varo. For more than a decade the team has produced commercials and branded content, and the range has grown to twelve kinds of video, from testimonials and training films to 3D animation.

Being based in Los Angeles gives us access to experienced directors, cinematographers, editors, and animators. Over the years we have also built a network of filmmakers in other cities and countries, which is how we staff shoots well beyond Southern California.

Our clients range from small businesses to large corporations. Some come for a single video and others for campaigns that run all year. Either way, we start by asking what the video needs to achieve and work backward from there.

An interview set in a glass-walled room with a large softbox light, a boom microphone, and a camera on a tripod A green-screen studio shoot, with the framed shot visible on a laptop in the foreground Two women are filmed in conversation in a living room, with both camera angles visible on monitors
Behind the scenes on Brandefy productions.
Marton Varo, founder and CEO of Brandefy

Marton Varo

Founder, CEO & Executive Producer of Brandefy

Marton Varo is the founder, CEO, and executive producer of Brandefy, the video production company he launched in Santa Monica in 2011. In the fifteen years since, he has personally guided hundreds of commercial and branded-content projects from first concept through final delivery, working with organizations ranging from UCLA, Kaiser Permanente, Oxford University, Fox, Yahoo!, and Verizon Media to growth-stage companies such as Funding Circle, FastPay, and Takeya.

  • EducationChapman University, Film & TV Production, graduated with honors
  • Founded Brandefy2011, Santa Monica, California
  • Film producing creditsConfession (2005) and Styria (2014)

Marton’s path into producing began at Chapman University’s film program, where he graduated with honors with a degree in Film & TV Production. He built an award-winning reputation early in his career, earning recognition from film festivals and industry institutions while working alongside veteran screenwriters Leonard Schrader (Kiss of the Spider Woman) and Dan O’Bannon (Alien, Total Recall), collaborations that shaped his approach to visual storytelling long before he turned that craft toward marketing. His narrative-film producing credits include Confession (2005), starring Chris Pine, and Styria (2014), starring Eleanor Tomlinson.

Marton founded Brandefy on the idea that brands deserved the same cinematic craft usually reserved for film and television, rather than the flat, formulaic output typical of corporate video. That philosophy still drives the company: Marton oversees Brandefy’s full range of production, including TV commercials, DRTV spots, brand storytelling, product promos, customer testimonials, and animated and 3D content, for clients across technology, healthcare, wellness, gaming, non-profits, and consumer goods.

Clients consistently point to his hands-on involvement as a differentiator. He stays engaged at every stage of a project — strategy and scripting, casting and location scouting, on-set direction, and post-production — rather than handing projects off after the pitch. That full-cycle approach, paired with a senior crew of award-winning filmmakers, is core to how Brandefy operates: on brief, on budget, and on schedule for both first-time startup founders and enterprise marketing teams.

Marton leads Brandefy’s production capabilities out of its Los Angeles-area home base and Austin, TX office, and from there runs shoots across the country and internationally, drawing on a network of vetted filmmakers, crews, and studio partners to produce on location wherever a client’s brand needs to be. He continues to lead the company’s creative direction and new business development, and remains active in the broader film and producing community as a working director and producer.

A cinema camera with a matte box and monitors, set up on a tripod in a modern kitchen

Why Clients Choose Brandefy

  • Outcome first

    We define what the video has to achieve, then build the creative backward from that goal.
  • One shoot, many assets

    A single production day can yield the main film plus cutdowns, vertical edits, and stills, so no footage sits unused.
  • Experience across industries

    We work most often with consumer brands, tech companies, healthcare organizations, nonprofits, and B2B service providers.
  • Project-based pricing

    Each quote is scoped to the project’s strategy, production complexity, and deliverables, with no rigid packages.

Videos That Convert and Deliver ROI

Brandefy produces videos that convert for businesses. Every project is planned around one measurable result, such as leads, sales, sign-ups, or donations, and judged against it.

What makes a video convert?

A video converts when it speaks to one audience, makes one point, and asks for one next step. We match the format to the objective, whether that is awareness, trust, education, or conversion, then shape the script, length, and call to action around where it will run.

How does video deliver ROI for a business?

Return comes from results and from reuse. Each video is tied to a number the business already tracks, such as click-through rate, cost per conversion, or sales. And one shoot can feed multiple ads, social cutdowns, and website assets, which lowers the cost of each.

How does Brandefy measure video ROI?

We agree on the metrics before production starts: views, engagement, click-through rate, conversions, or retention. Depending on the campaign, we track performance through analytics and work with the client’s digital team to report results and optimize.

Which types of video convert best?

Short-form ads, testimonials, founder stories, and product explainers tend to perform best in performance marketing. Brandefy produces all of them, with repurposing planned from the start.

Results Clients Have Reported

55 countries

“They exceeded expectations. The videos helped us build a presence in 55 countries and drove strong growth across social, email, and web.”

Paul DombCo-Founder, Visual Snow Initiative
54% higher CTR

“Working with Brandefy was a game-changer. Their long-form videos drove a 54% higher CTR and 47% higher completion rate than our in-house videos, with YouTube conversions 44% cheaper.”

Christine DelaneyMarketing Program Manager, ARB Interactive

Figures as reported by the clients quoted.

What Clients Say

Client reviews of Brandefy are published on DesignRush, Google, Clutch, and 50Pros.

from 20+ client reviews

from 30+ client reviews

from 40+ client reviews

from 33 client reviews

Matthew LyonsFunding Circle

“They were on time, on budget, and on brief—I honestly could not have asked for a better agency than Brandefy.”

Cher SmithCreative Director, FastPay

“Not only do they work hard, but they are incredibly professional and deliver excellent assets.”

David AntlerOwner, Dedeco

“They created 2D, 3D and live action videos for our products. The results were beyond our expectations.”

Lance SilvaMarketing Director, The Peggs Company

“We use the video everywhere—Zoom, meetings, YouTube, our site. Prospects say EZ Stacker ‘sells itself.’ Exactly the impact we needed.”

Where We Work

Brandefy is headquartered in Santa Monica, California, and serves Greater Los Angeles, the rest of the United States, and clients abroad. These are the markets we serve:

  • Los Angeles
  • Orange County
  • San Diego
  • San Francisco
  • Las Vegas
  • Dallas
  • Austin
  • Chicago
  • Atlanta
  • Tampa
  • Miami
  • New York

We also take on projects anywhere in the U.S. and around the world.

  • Los Angeles Los Angeles, CABrandefy headquarters. Serving Greater Los Angeles and all of Southern California.
  • San Francisco, CAServing San Francisco and the wider Bay Area.
  • Las Vegas, NVServing Las Vegas and Southern Nevada.
  • San Diego, CAServing San Diego and the surrounding county.
  • Orange County, CAServing Irvine, Newport Beach, Anaheim, and the rest of the county.
  • Dallas, TXServing Dallas, Fort Worth, and North Texas.
  • Austin, TXServing Austin and Central Texas.
  • Chicago, ILServing Chicago and its suburbs.
  • Atlanta, GAServing Atlanta and the metro area.
  • Tampa, FLServing Tampa, St. Petersburg, and Clearwater.
  • Miami, FLServing Miami and South Florida.
  • New York, NYServing New York City and the tri-state area.

Hover or tap a pin for details.

Brandefy Quick Facts

The essentials about Brandefy in one place.

  • CompanyBrandefy
  • Founded2011
  • Founder & CEOMarton Varo
  • HeadquartersSanta Monica, California, serving Greater Los Angeles
  • TypeFull-service video production company
  • Work to date3,000+ projects for 500+ clients
  • FormatsLive action, 2D animation, and 3D animation
  • Service areaLos Angeles, the United States, and worldwide

Call (424) 835-0405 or email contact@brandefy.com.

Page last updated .

Questions About Brandefy

What is Brandefy?

Brandefy is a full-service video production company and video marketing agency based in the Los Angeles area. It plans, films, animates, and edits video for businesses, including commercials, brand videos, testimonials, and animated explainers.

Who has Brandefy worked with?

Brandefy has completed more than 3,000 projects for over 500 clients. They include FOX, Yahoo!, Verizon, Unilever, 3M, UCLA, Kaiser Permanente, and the City of Los Angeles.

When was Brandefy founded, and by whom?

Brandefy was founded in Santa Monica, California, in 2011 by Marton Varo, who is still its CEO and executive producer. He is an honors graduate of Chapman University’s film program.

Where is Brandefy located?

Brandefy is headquartered at 1902A Lincoln Blvd #406, Santa Monica, CA 90405, and serves the Greater Los Angeles area. The company also works across the United States and internationally.

How much does a Brandefy video cost?

Pricing is project-based and depends on strategy, production complexity, and deliverables. Typical full-service projects, covering pre-production, production, and post-production, start around $5,000 and can reach $50,000 or more for multi-location shoots, animation, or complex storytelling.

How long does a project take?

Most projects run 4 to 8 weeks from kickoff to final delivery, depending on scope and revision rounds. Leaner productions can be faster.

How do I start a project with Brandefy?

Request a quote through the form on this site, call (424) 835-0405, or email contact@brandefy.com. Tell us about your project and we will prepare a proposal that fits your goals.

More answers are on the Brandefy FAQ page.

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1902A Lincoln Blvd #406, Santa Monica, CA 90405 · (424) 835-0405