Videos posted to social media—also referred to simply as social videos—are by far one of the best content marketing mediums businesses can utilize. Brand owners invest so much in social video production because of the numerous opportunities and benefits it…
Anyone who uses the Internet every day can see that the use of videos—and, by extension, video production—in marketing is rather prevalent. It’s one of the better forms of consumable media since it can show someone information they need to…
Looking for a suitable video production company for your next project? Smart move. There are numerous benefits to outsourcing your video needs to a third-party production agency—especially one that has years of experience and accolades beneath its belt. However, with…
It’s one of the cardinal rules of video production for social media platforms: keep your videos short. Stick to under 160 seconds, and people will watch from start to finish. It’s been repeated often enough before; the longer your videos…
As a professional marketer, you know it’s important to take advantage of every possible opportunity to market your brand, so you’ve studied the different channels you can use – including social media. It’s safe to say that you’ve already included…
A huge misconception about video marketing is that a great video will take care of itself. In other words, if you’re working with a Los Angeles video production company and they give you a beautifully executed, beautifully edited video, it’s…
Every video marketer dreams of putting out that one viral video that rakes in views and social shares by the hundred-thousands. After all, more exposure online usually translates to an increase in following, leads, and conversions. It also promises better…
Don’t think your brand—and by extension, your content—is suitable for Instagram? It’s 2017; video marketing and social media marketing have proven themselves two of the toughest competitors in the industry. Social videos are perhaps the best way for brands to…
Snapchat’s move to improve ecommerce and lead generation marketing via deep-linking has gotten marketers interested and invested in the app once more. But of course, this isn’t Snapchat’s first foray into ecommerce. Ever since its debut in 2011, Snapchat has…
One of the biggest challenges marketers face right now is combining tried-and-true practices with newer, more modern channels. In the case of the booming social media marketing industry, does traditional corporate video production actually translate into a usable social video?…