All marketers would agree that there’s a lot of consideration involved in selecting the type of content marketing that performs best for a business. However, one thing is for sure: video marketing is for everybody. Regardless of the brand, target…
Influencer marketing has existed for centuries. Although it has tremendously evolved over the years, its aim is still the same: to use an influencer to boost product awareness. Social influencers have become an important asset to brands, especially in this…
The year 2020 has made virtual events extremely popular in response to the stay-at-home protocols and other pandemic restrictions. In fact, brands had to readjust their plans and allocate budgets for the said virtual events. Now that we are in…
Without a doubt, 2020 was one unpredictable year. Although some trends pre-pandemic did end up coming to light, there were those that did not. But with another year comes another set of trends. Will the trends shaped by 2020 continue…
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to…
People tend to think that as soon as they upload their videos online their job is done. However, to maximize potential and make improvements on your next postings, you need to examine your video’s performance. Doing so allows you to…
Every video producer’s vision is to create and successfully market a viral video, but only a few can accomplish such a feat. Although creating a high-quality video that resonates well with viewers does not ensure a viral splash, this definitely…
Businesses and professional companies utilize video presentations to educate, inform, encourage, and convince both their internal and external clients. They create video presentations on marketing, education, and corporate engagement systems, using the combination of compelling narratives and video production techniques…
Video-based learning is an innovative and immersive form of teaching. In fact, videos are one of the main e-learning resources that makes education more interesting and effective. By offering visual illustrations, they enhance learning efficiency and allow people to absorb…
Since the dawn of time, people have been utilizing storytelling. From the pictures on cave walls to urban legends, they’ve lived over the ages, and we’re all sharing them even now. Now think about what would happen if you incorporate…