Trying to create a video for your crowdfunding campaign but boxed in by budget constraints? It’s not as big a deal as you think it is. Most Los Angeles video production companies can easily put together a video for you…
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When it comes to ecommerce video production, what is the ideal video length, really? The immediate answer would be somewhere around sixty to 120 seconds, or 1-2 minutes. That seems like a safe, viable timeframe. Unfortunately, it’s not that simple….
It can be fairly tricky to answer the question, “how much does it cost to produce a video?” Professionally speaking, you’ll never spend less than a couple thousand dollars. However, video production is possible via freelancers if you’ve only got…
If your company’s throwing a corporate affair, the best way to make sure you’ve got full video coverage of the whole thing is to a hire a videographer or an event video production company. Seems pretty standard, but most people…
Here’s the great thing about crowdfunding campaign videos; they don’t have to be perfect. However, they do need to be compelling. The market, as expected, is getting crowded. Crowdfunding has proven it’s the easiest way to get funding for a…
User-Generated Content (or UGC) is, as the name suggests, content that is provided by the user rather than the brand. UGC started gaining popularity around 2005, alongside the rise of media sharing via social platforms like Facebook. By 2013, 114.5…
With the dozens of kickstarter video production tips out there, how do you know if the one you’re implementing actually works? In fact, the scope of advice goes beyond just kickstarter video. Any online video—product, explainer, demo, how-to—has its fair…
When it comes to effective ecommerce video production, producing the video is really only half the battle. Your killer product and demo video won’t reach its full potential if there are too many mistakes getting in the way. You want…
Instead of providing a Do’s and Don’ts list for ecommerce video production, we decided to remove the Do’s and focus entirely on the Don’ts this time around. Thanks to video’s jump to marketing fame, it’s getting easier and easier for…
By now, you’re probably intimately familiar with most of the industry’s guidelines on how to create a perfect online video that drives sales and raises conversions. The two we keep seeing over and over are “keep it short (anywhere from…