Like it or not, social media has become an integral part of our society. Having a social media account is now the norm, not the exception. Every upgrade or additional feature done to Facebook, Twitter, YouTube, Snapchat, and the like…
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Despite the fact that both video production companies and general marketing agencies basically have their job descriptions in their names, there’s still a bit of confusion regarding the difference between the two. And seeing how some marketing agencies produce videos…
No matter how professional or experienced most video production companies are, they’re mostly run by humans, and humans make mistakes. There’s nothing wrong with human error—we’ve all had it, done it, experienced it—but it can be a bit of a…
Videos posted to social media—also referred to simply as social videos—are by far one of the best content marketing mediums businesses can utilize. Brand owners invest so much in social video production because of the numerous opportunities and benefits it…
Anyone who uses the Internet every day can see that the use of videos—and, by extension, video production—in marketing is rather prevalent. It’s one of the better forms of consumable media since it can show someone information they need to…
Looking for a suitable video production company for your next project? Smart move. There are numerous benefits to outsourcing your video needs to a third-party production agency—especially one that has years of experience and accolades beneath its belt. However, with…
It’s one of the cardinal rules of video production for social media platforms: keep your videos short. Stick to under 160 seconds, and people will watch from start to finish. It’s been repeated often enough before; the longer your videos…
As a professional marketer, you know it’s important to take advantage of every possible opportunity to market your brand, so you’ve studied the different channels you can use – including social media. It’s safe to say that you’ve already included…
A huge misconception about video marketing is that a great video will take care of itself. In other words, if you’re working with a Los Angeles video production company and they give you a beautifully executed, beautifully edited video, it’s…
Every video marketer dreams of putting out that one viral video that rakes in views and social shares by the hundred-thousands. After all, more exposure online usually translates to an increase in following, leads, and conversions. It also promises better…