For professionals specializing in web video production, the homepage is perhaps the most significant element of a website. It functions in the same manner as a book cover; it’s not the actual product, but it certainly impacts your purchasing decision. To continue with this metaphor, everyone knows you shouldn’t judge a book by its cover. However, many of us do since it is the first thing we notice.
We can’t afford to wait in a bookstore for hours on end, meticulously going through the first chapter to determine whether it’s worthwhile. So we look over the summary and make our decision based on that.
The same idea applies to a website’s homepage. If the homepage is virtually appealing enough and gives users the information they need to know, then this will definitely impact the users’ interest in learning more about what the business website has to offer. But why does placing a video on a website’s homepage matter?
1. Internet user preference has changed
We’re going to be blunt: people nowadays are lazy. They would rather watch something or be told about it. People can barely read past 600 to 700 words unless the topic is something they are really interested in. They will also not browse a website if they are not completely sold on the homepage. Thus, even if you have a fantastic animated video that is likely to increase conversion rates, it will be useless if your potential customers can’t locate it. For instance, if you place it under your About section, there’s a good chance no one will click on it and won’t see it.
2. Videos keep users engaged
A corporate video on your homepage is a “stalling” approach in the sense that it keeps users on your page long enough for them to consider your business. The longer a user stays on your website, the more interested they become in learning more about your business. Not to mention, if users spend more time on your site, the easier it will be for them to process your brand message.
3. Videos are simply fun to watch
Videos are enjoyable to watch, especially if they offer informative and entertaining content. Producing a video can also be a lot of fun, and it’s highly rewarding when the end product is a fantastic piece of art that can show people your brand in a more interesting way than written content and static images. Placing a video on your website’s homepage is a great way to add a personal touch to your overall brand promotion.
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