The start of a new year for many businesses means leftover budgets in different departments, including marketing. While some may want to contain their remaining expenses as an additional budget for the new year, there are those who see this as an opportunity to invest in final marketing strategies that will be launched in the first quarter of the new year. If you are a brand looking for the best marketing investment that you can spend your leftover 2021 budget on, here are some video projects you may consider according to video production companies in Austin.
A team video to attract employee candidates
Finding the right talent isn’t easy. So, begin the year with a team video that will attract the right candidates to your company. Here, you can feature your company’s vision, mission, goals, and culture. You may also make it unique by highlighting the people behind your team and the story about how they grew within the company.
A brand video/”about us” video
Brand videos are extremely versatile. You can use them to update your website content or as an addition to conversion-driven landing pages. You may also use them to share your brand’s story, which adds a personal touch to your video content that the audience will love and appreciate. It’s here that you may share your brand’s impact, values, and causes that will connect you with your audience/customers.
Video ads for a variety of channels
Q1 will not be as fast-paced as the holidays. In fact, sales will be slow. But, this doesn’t mean that you can’t create video ads for other marketing goals such as brand awareness. Video ads, if done right, will attract the attention of your customers in just a few seconds. And with the help of CTA tools, a video ad may take your customer to your website or the checkout page. When making video ads, make sure that they have the potential to be repurposed and that they can be distributed effectively in a variety of video-supporting channels such as Facebook, Instagram, Youtube, TikTok, and more.
We hope that these ideas suggested by AustinTXVideoProduction.com and other video production companies in Austin are able to inspire company marketers facing fund expiration the right way to maximize the last of their 2021 marketing budget.