Video Production: Using TikTok as a Marketing Tool

During the COVID-19 pandemic, people have been stuck at home, plastered to their television screens and smartphones. While at home, you may have come upon people dancing to the trendiest songs or singing along to the catchiest tunes through the online platform TikTok.

Admit it, you have TikTok installed on your phone right now. If not, perhaps, you used to have it, or you plan to have it installed … right? We recommend you check it out!

TikTok is on the rise. People are looking to download the trending app that everyone has been talking about. It has become such a trend that even marketers are finding ways to incorporate it into both, their video production and general marketing strategies.

Let’s Talk TikTok 

TikTok is a social media app that encourages its users to upload short videos. These videos could range from users lip-synching to music videos to posting of original content created by its more talented and technically-proficient members. Because of their passion and enthusiasm, these people usually become influencers on the platform.

TikTok videos are typically up to 15 seconds long. However, you can create and share story-type videos through multiple clips that can last up to 60 seconds. TikTok also offers its users a range of tools and filters to help improve their video presentation. Some users even upload longer videos, which they have previously recorded outside the app, while others use its live-streaming option.

So, how can this platform help in your business marketing strategy?

Marketing Through TikTok

Brands can maximize TikTok for their marketing strategy through any of the following ways:

  • Create a channel for their brand where they can upload relevant videos about their products and services.
  • Collaborate with influencers to spread content on their business to a broader audience.
  • Pay to advertise on TikTok.

Like many brands, we recommend that you do at least two of these with TikTok to help promote your products and services to a broader scope of prospective customers.

Remember that, in video content marketing, one technique to create real and lasting relationships with your customers is through showcasing genuine acts of people using your products and services. It can also be a venue to show people behind-the-scenes content about your business activities.

If you are looking to improve your brand image and reach through creating video content to incorporate into your marketing strategy, then working with a Los Angeles video production company with years of award-winning experience in the film industry is your best bet. You can rely on them to guide you along the way when it comes to producing video content that meets your business goals and needs

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