For your videos to be active and build influence on the market, you have to expose them to the public, not just to the four corners of your office. The question now all boils down to how you are going to share and whether the public will want to watch your videos. Distributing your videos to the right channels may be the key to your business’ success. This is also essential to companies that utilize video production services in order to increase sales and the number of potential customers.
To get a closer look at where to distribute your videos, here are some ideas to guide you:
#1 Content Blogs
Ever encountered a blog with a short video in it? This is one of the most utilized ways to promote your videos in the digital realm. Creating insightful and creative content can help you smoothly insert your videos somewhere in your blog.
This video distribution strategy works like magic, as you are promoting your brand through a combination of text-based information and moving pictures. It’s like hitting two birds with one stone.
#2 Social Media Postings
Computer programs are progressively focusing on video content, so you’ll want to make sure you promote your video numerous times across all your social media networks, including Facebook, Instagram, Twitter, LinkedIn and whatever else you use. Video content produces 1200%more views than combined links and photos, so this is a requirement to get in front of a mass audience.
And since you’re managing these platforms, you should have no trouble sharing the video through them. The advertisement will be in front of more viewers with a quick page refresh or email blast, telling the story of your company to those who want to know it the most.
#3 Website Postings
Place your video on as many pages as applicable on your website from your homepage to your eCommerce pages; this will not only help drive more customers to your site, but it will ensure theyactively participate once they are there.
If you’ve got more than a single video, all the better!
#4 Sending Emails
Email is a simple way to reach those who have already connected with your company or sent their contact details to you. You can incorporate your video into any newsletters, email series, automatically generated emails or commercial email as a direct channel of communication.
Moreover, if you want to take advantage of video production services to effectively distribute your videos on various platforms, consulting a team of experts is one way to do it.