Video is the top form of online content. It is an effective marketing tool for businesses, and it’s no surprise that it will continue to have a significant role in attracting customers in the following years to come. This is also the reason why e-commerce video production is well sought after by many brands. After all, it’s clear that consumers demand more video content.
Research shows that the majority of consumers were convinced to buy a product after watching a video. They are also more likely to share video content than any other type of content. So let’s look at a few video marketing trends that you can use for your e-commerce business in 2022.
- Live Video – The start of the pandemic in 2020 gave rise to live video where in-person events were not possible. It’s how brands are still able to connect with their customers. Although we are slowly going back to normal, live video is still expected to stay and grow. It’s one of the best ways to build engagement with your audience.
- Videos Optimized For Search Engines – Did you know that videos are more likely to generate first-page rankings than other regular SEO techniques? In fact, Google is now putting video snippets next to 26% of search results. Users are also more likely to click videos on SERPs. There are three factors that will help your video rank high: relevance, consistency, and backend optimization.
- Silent Videos – It may sound unbelievable, but some videos are now created specifically to watch silently. Eighty-five percent (85%) of Facebook videos are watched by the audience without sound. It’s related to how people don’t like ads that play loud sounds unexpectedly. So, if you want people to continue watching your videos, try and optimize them for silent viewings, such as adding captions.
- AR and VR Video Content – AR/VR videos are not new, but it’s only now that they’re making their way to becoming part of mainstream media. This is because the technology for AR and VR has become more accessible to consumers. This concept is a good strategy if you think traditional video content is not working out for your business.
If you’re ready to get started with e-commerce video production for your business, you may look for companies such as brandefy.com to help you out.
