Video Marketing Strategy: How Often Should You Upload Videos?

It’s been said a good dozen times or so by at least a hundred successful marketers; effective marketing means having a steady, constant flow of content. Keeping your internet presence active is imperative, especially in terms of SEO. Google doesn’t look too kindly upon websites that haven’t posted anything (or done any sort of activity) for at least a month, which means they get bumped to the dreaded second or third page. If your Los Angeles video marketing strategy involves posting a new video every few days or so, then you’re probably doing alright.

Finding the sweet spot between “too much” and “not enough” can be difficult. Thankfully, there are more than enough social media frequency studies to get a solid, sustainable, and practical strategy going. So, in terms of Los Angeles video marketing, how often should you post a video to your platforms?

Understanding the Importance of Video Upload Frequency

Before we delve into the specifics, let’s first understand why video upload frequency matters in the realm of search engine optimization (SEO). Search engines like Google are continually evolving to provide users with the most relevant and up-to-date content. As a result, websites that consistently publish fresh, high-quality videos tend to gain a competitive edge over those that have sporadic or infrequent video uploads.

Regularly uploading videos not only signals to search engines that your website is active and relevant but also encourages visitors to spend more time on your site. This increased engagement can lead to a lower bounce rate, longer session durations, and ultimately, higher conversion rates. Therefore, determining the ideal video upload frequency is crucial for maximizing your SEO efforts and driving organic traffic to your website.

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How Often Should You Upload Videos on Social Media Channels?

woman uploading a file

As a business or content creator, it’s essential to develop a well-thought-out video marketing strategy that not only engages your audience but also helps you outrank your competitors in search engine rankings. And it is important to remember that a chunk of your overall video strategy relies on determining the optimal video upload frequency.

Post-a-Day Platforms: Facebook & Instagram

Social media post manager CoSchedule put together a nifty infographic detailing the recommended number of daily posts per platform. The data was culled from 14 studies from sites like Ahalogy, Buffer, and HubSpot. As it turns out, the recommended number of posts you should be putting up on Facebook and Instagram is between 1 to 2 original posts. They recommend curating sharable content and posting it every other day instead.

According to Buffer, major brands share an average of 1.5 times daily on Instagram—never more. If you’ve got a video you want to share, make sure that’s the only post for the day. For Facebook, sharing one of your previous YouTube videos every other day should be fine. If you’ve got a new video, set aside one day a week to promote it and nothing else—let it be your follower’s focus for that day.

Weekly Content: YouTube & TikTok

AdWeek doesn’t give a maximum or minimum number of posts for YouTube. However, they point out that creating a workable YouTube schedule is more important and effective than uploading a video daily. This is based on Tubefilter’s ‘Secrets of YouTube Superstars” CES panel, where YouTube partners like iJustine, Joe Penna, and Phil DeFranco talked about their success as YouTube celebrities and their thoughts on how often to release video.

Filmora emphasizes the importance of specificity with your schedule and spacing your posts out. You can’t honestly expect people to check if you have a new post every day. Specifying that you post new videos every Tuesday and Thursday at 4 PM gives viewers a much more reasonable—and workable—timeframe.

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The frequency of posting TikTok videos depends on various factors, including your target audience, content quality, and available resources. While there is no one-size-fits-all answer, maintaining a consistent posting schedule to keep your audience engaged is a must.

Posting at least once or twice a week is a good starting point, but you can adjust the frequency based on your audience’s response and your ability to consistently deliver high-quality content. Experimenting with different posting frequencies and analyzing the engagement metrics can help you determine the optimal frequency for your TikTok videos.

The Takeaway

In terms of a more practical and sustainable video marketing strategy, the consensus seems to favor one to two weekly videos. Sharing them across platforms for promotion should also be done within the same day. Your post frequency matters on major networks such as Facebook, TikTok, and Instagram, so make sure you plan your posts wisely. Finally, setting an upload schedule is crucial. Don’t just upload whenever you feel like it—especially if it’s a major production. Stick to a specific day and time, and tell your subscribers.

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