Video Making 101: Video Production Process Made Easy

Today, shooting videos is easier than ever, thanks to the high-quality video cameras incorporated into the majority of mobile phones, the availability of good microphones that plug directly into those phones, and easy to operate lighting that you can purchase online and have delivered to your door. However, creating an outstanding film requires preparation, planning, and a thorough understanding of the video production process from conception to completion.


Although the video production process varies according to style, content, timetable, effort, and funding, there are some fundamental aspects that successful video creators stick to. Video production is divided into three phases: pre-production, production, and post-production.

Phase One: Pre-Production

The initial stage of video production is all about planning and laying the basis. This phase is critical for planning, researching, problem-solving, and organizing in order to ensure the success of your video production. The pre-production phase entails the following:

  • Video strategy/objectives
  • Story selection
  • Budget/scope
  • Timeline for the project
  • Creation of scripts
  • Talent/characters
  • Location Scouting
  • Production team/equipment needs

Phase Two: Production

The meetings have concluded, and the preparations have been completed. Now, it’s time for fun! The production phase is when you perform all of the interviews and shoot all of the video material. This is the point at which the story takes on a life of its own.

This is where your video’s raw materials will be recorded. If you have certain visions, concepts, or visuals in mind for the final result, make sure to communicate them clearly to your producer prior to the end of the production stage. The production phase includes:

  • Setting up the audio/visual/lighting equipment
  • Conducting interviews
  • Voiceover recording (if needed for your project)
  • Shooting b-roll (supplementary material that is used to support your narrative)

It is suggested, especially if you are working with an external video team, that the key point person is on-site to function as a liaison between the video producer and your brand.

Phase Three: Post-Production

Following the completion of the production phase, the producer and editor get to work. Your video production team will begin organizing, planning, and editing the actual video during this phase.

Your producer will thoroughly check all footage and interview transcripts. Then they’ll piece together the plot, and the video editor will work their magic to pull everything together. The production phase encompasses the following:

  • Logging the interviews
  • Crafting the final narrative
  • Selection of music
  • Video editing
  • Reviews/approvals
  • Final Delivery

Your video production team will take care of all the details necessary to bring your vision to life. Therefore, simply sit back and wait for the magic to happen. This process requires time and imagination, so do not anticipate it to occur overnight.


While different production businesses and videographers may have their own processes, the basic truth is that protocols enable video teams to operate at a predictable pace, deliver consistent output, and ensure quality and accountability.

At Brandefy, we strive to make the video production process as simple as possible. Having the appropriate information and maintaining effective communication will ensure that you receive the best video result possible from our team. Our highly skilled team will assist you throughout the process, from inception to distribution.

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