Behind every video, regardless of its genre, is a story worth telling to draw your audience and get them glued to their seats. Here are some genres you may want to consider incorporating in your next video project with one of the best Los Angeles video production companies:
Tragedy
Imagine the most memorable villain-turned-good-guy you’ve ever encountered in a movie or TV show. Chances are that you have a soft spot for them due to their redemption arc. And while it’s not advisable to portray your brand as an evil mastermind, it’s worth learning how you may make the most out of negative circumstances and change your narrative. For example, if you’re noticing a decline in your monthly average sales, you may produce a tragic and investigative video that gets to the root cause of the problem and shift your gears to improving the quality of your products towards a brighter future. You may even turn it into a drama to add an extra tug on your viewers’ emotions, essentially invoking feelings of sympathy and, once you rise above your challenges, a sense of pride.
Romance
Companies who thrive off of providing quality services to their clients are better off including a bit of romance in their marketing videos once in a while. Keep in mind that this doesn’t necessarily mean launching an annual campaign every Valentine’s Day just to get it over with, but rather focusing on making your viewers associate your brand with emotions that make them feel good: love, inspiration, satisfaction, and optimism, among other things. After all, who doesn’t love a happy ending?
Action
Characters often have two factors that motivate them: an inherent need or an external force. Identify the goal of your video. What do you want your viewers to do at the end of it? Now work your way backwards and portray your characters actively working towards achieving that same goal. Make sure your viewers understand how high the stakes are for the characters. On the other hand, in some cases, you may also incorporate a bit of reluctance to place more emphasis on their choice to pursue the end result after pacing back and forth.
Videos all have more or less the same goal: to make the company, product, or service they’re presenting memorable—and Los Angeles video production companies understand this. Choose a genre and improve your marketing strategies with the right story delivered to the right people.
