Using B-Roll Effectively in Your Corporate Video Production

In contrast to “A-roll,” which is your primary footage or primary shot, “B-roll” is supplemental material or alternative shots utilized in a corporate video production. While B-roll is by definition secondary to the main picture, that does not imply it is unimportant to the tale. I’d argue that B-roll may be just as impactful—if not more so—when used appropriately.

In a documentary setup, your A-roll would be the primary subject’s interview, with them responding to questions on camera. B-roll, on the other hand, is footage of them performing the actions they’re describing on camera, which is often shown with their voiceover.

Why Do We Use B-Roll?

B-roll is critical in a variety of ways. There are a variety of reasons why we employ B-roll in video production—practical, narrative, and aesthetic reasons. When it comes to cooking, b-rolls can be thought of as seasonings. The A-roll (or primary subject) would be the main course, while the B-roll would be the accompanying sides and seasonings. On its own, a chicken breast might be tasteless and monotonous. To continue the metaphor, sometimes it is the accompaniments and seasonings that truly distinguish a meal.

Tool for Editing

B-roll provides the editor with more alternatives when trimming a video and a technique to disguise cuts when using only main material is not possible. By layering B-roll over the cuts, the editor gains additional editing flexibility and choices for when the editor does not want to use the primary shot. It can conceal the edit and give the film an overall seamless feel, allowing you to spend less time figuring out how to make a cutwork and more time focused on the video’s message.

In Transition

B-roll can also be utilized to transition between scenes or to exit a video entirely. Beginning a scene with a strong B-roll clip and then incorporating dialogue from an interview can result in some truly remarkable, next-level transitions. In order to transition out of a scene, an editor may choose to keep a selected B-roll shot on the screen until after the voiceover has finished and then transition back to the B-roll shot when the next subject’s conversation begins.


B-roll can be an excellent technique to pace a tale and give the audience time to process the material. By omitting interviews and replacing them with voiceovers every second of footage, sound bite after sound bite, it became difficult to follow the tale and allow the content to resonate. You can pause the voiceover and continue the B-roll for a few frames with the use of a B-roll. B-roll can serve as a breathing space for the viewer and a mental respite. Pacing is a critical area for editors to improve, and B-roll can help significantly.

Giving Context

B-roll is a critical component of storytelling and has the potential to be more than the sum of its parts. When used properly, B-roll can provide context for the primary topic of the video by providing information about it. It might demonstrate the exact act of what is being talked on camera or it can demonstrate the location of an event.


The primary objective for using B-roll is to increase viewer engagement. B-roll enables the editor or director to inject new imagery into a visually tired scenario. Consider how tedious a video would be if all you could see were the people being interviewed. B-roll enables greater innovation, increased viewer engagement, and an overall better viewing experience.


Without a doubt, B-roll is one of the most critical components of filmmaking. Once you’ve mastered the art of capturing and utilizing it, you’ll be well on your way to crafting some captivating stories.

Apart from you, nothing beats hands-on care for your business, but you must trust the specialists in this endeavor. A corporate video production business such as Brandefy can make a major impact on your promotional activities. They increase customer involvement and help spread the word about your brand in the digital world.

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