Once you have successfully produced a marketing video for your business, distributing it online is the next step that you should pay close attention to. Bear in mind that even if you have a well-crafted video, it wouldn’t be that effective if distributed on the wrong platform. Video marketing isn’t just about creating an effective video that resonates well with a specific audience, you also need to be strategic when it comes to delivering it to your viewers.
To help you get started, here are some of the best video distribution platforms where you can post your marketing videos during this ongoing pandemic.
- Business Website
Embedding videos on your site can help boost the rating of your web content on the Search Engine Results Pages (SERPs). Not to mention, it also raises the number of time users spend on your business’s website (known as “dwell time”), which is also a significant component in search engine optimization (SEO).
You may insert your videos on the most relevant pages of your website, such as your homepage, product and services section, as well as support pages. Your business website is an excellent place where you can place your video content because it will help make your business stay reliable, insightful, and fascinating over time.
- Social Networking Sites
Social networking sites are extremely popular channels for video sharing. And while YouTube is possibly the first thing that comes to your mind, don’t undervalue the influence of other video social media networks such as Facebook, Instagram, and Twitter.
Moreover, keep in mind that you need to customize your videos to every social network. Although it seems that, generally, users on social media choose videos that are amusing, humorous, insightful, or instructional, each has its own peculiarities, so audiences of each channel are there for significantly different purposes.
According to a GetResponse report, the inclusion of a video in the body of an email could raise click-through levels by 96 per cent. In fact, the use of the term “video” in the email subject line raises open rates by 19 per cent, click-through rates by 65 per cent, and decreases unsubscribe rates by 26 per cent.
While relatable and emotion-evoking videos are important in video marketing, distributing your videos strategically is a perfect way for people to see your content.