Many production companies in Los Angeles believe that our emotions play a vital role in how we, as consumers, decide and function. This is one of the reasons why a lot of video marketers inject the power of emotions into their marketing videos.
A study from the Ehrenberg-Bass Institute for Marketing Science revealed that the most shareable and powerful videos are the ones that evoke emotions. In particular, these videos are the ones that possess a strong emotional pull.
The big question, however, is what are the most effective emotional triggers that you can use to successfully affect or influence your target audience? To help you answer that question, we’ve gathered the key emotional triggers that you can utilize to give your next video project a new spin.
#1 Amusement
Why do you think people love to visit amusement parks? The reason is they want to enjoy and have fun. The same principle can also be applied to your marketing videos. If you can metaphorically turn your videos into an amusement park, your audience will surely enjoy watching them.
In fact, hilarity is proven to be one of the best ways to increase a video’s engagement online. Moreover, you need to ensure that your overall marketing message will not be compromised while evoking amusement to your viewers.
# Affection
The power of affection is unrivaled when it comes to building personal connections with your audience. Affection videos can easily go viral when done effectively. Furthermore, it is important to consider that affection is not limited to mainstream stories about romance.
This is the reason why it is essential to be creative in terms of developing ideas for your video’s plot. It is also advisable to find the right balance between conveying your marketing message and displaying affection in your videos.
# Trust
Trust is undoubtedly one of the most sought-after emotional triggers for every business. While trust is one of the most desirable emotional triggers, it is also one of the most difficult to achieve.
To make your audience trust your brand through your videos, you need to be consistent when it comes to providing accurate and straightforward information. From a business perspective, most consumers trust brands that give value to them. Thus, building customer trust through your videos requires one or more combinations of emotional triggers.
If you find this hard to execute, seeking help from production companies in Los Angeles is also a good option to consider. With the help and guidance of professionals, injecting the right emotion into your marketing videos can be done accurately.
