Advertising actively tries to influence a company’s target market and their respective communities. Furthermore, it’s worth noting that most advertisements aren’t exclusive to any age group. Therefore, regardless of how old your prospective clients are, it’s often highly recommended to consider creating advertisements that also resonate, even if it’s only to some extent, to most ages. Here’s how Los Angeles video production and other forms of advertising strategies affect the people around you—especially the younger audiences who may not necessarily be consciously aware of its effects:
Companies with effective advertisements often understand that it may be more effective to target children rather than the adults associated with them. This is because they know that kids are now more vocal about their needs and wants and will nag their parents or guardians to acquire the product. In fact, this strategy often becomes more effective when children are exposed to new trends that may significantly make them feel better about themselves, like becoming more popular, for instance.
Entertainment and Loyalty
Younger children tend to be more impressionable. This is why advertisers tend to produce ads that leave iconic mental images and positive impressions on kids with the goal of engraving their brand’s logos or mascots in their memories. This is especially popular for fast food, toy, and entertainment companies who execute extensive brand recognition strategies in the hopes that the children who consume their ads grow into loyal adult consumers in the future. After all, when you recognize nostalgic video commercials as an adult, they likely influence you to purchase the same products for your children.
Contrary to traditional advertising formats like print media, the Internet doesn’t have strict, all-encompassing guidelines. Without 24/7 supervision, children are left to interact with virtual environments that catch their attention—and with the amount of digital media present today, it won’t take long before they stumble upon online ads in the form of images, games, or videos specifically made to be placed on the web.
Take note that there are many other strategies advertisers use to appeal to their audience. In reality, there are many more techniques like online quizzes and personality tests that allow advertisers to determine what would work best for their next set of ads. Nevertheless, when you decide to incorporate video marketing into your strategies to produce any of the results listed above, you may consult with one of the Los Angeles video production companies near you to figure out the best approach that will surely appeal to the younger generation.