The way you position your camera when you’re shooting can significantly impact how your audience interprets your message. This is why camera angles are an essential aspect of the video production process. The effect angles can have are significant since they help convey “non-verbal” messages clearly to target audiences. In digital video production, camera angles matter more than one might expect.
Here are some of the biggest reasons why camera angles matter in digital video production:
#1 Camera Angles Evoke Emotion in Audiences
According to a study out of the University of Wisconsin, camera angles may play a significant role when companies are attempting to persuade viewers to support their brands.
“The findings indicate that charitable organizations that attempt to induce greater empathy among the audience may not be able to achieve the goal by targeting male and female viewers with the exact same message. Rather, they should consider tailoring the camera perspectives used to portray a person for each sex group.”
#2 Camera Angles Secure Clarity of Message and Help Avoid Misinterpretation
One wrong angle can change a video’s meaning — ie,man trying to give someone a high-five may look like he’s trying to slap the person in the wrong angle. If you’re promoting a product through a demonstration video, angles can help you promote your product in the most effective way.
Learning how to showcase features through the proper angle can significantly impact your customers’ perspective about the benefits your product has to offer.
So if you want to ensure that you can get the message across without relying too much on your video’s dialog, knowing how to play and use the right camera angle is something that you should apply in your next video marketing project.
#3 Camera Angles Attract Audience Attention
Camera angles have the power to mesmerize viewers, which causes them to feel more connected to the video they’re watching. Good storytelling accompanied by effective usage of camera angles can produce contributory results when it comes to digital video production.
We all know how hard it is to successfully grab audience attention within the first few seconds of a video. This is one of the reasons why camera angles become advantageous. In fact, many video production companies know the importance of utilizing this technique to provide their clients with quality and effective marketing videos.
