The Evolution of Video Marketing During The COVID-19 Crisis

When a seismic phenomenon takes shape and impacts the globe drastically, marketers need to address the issues that come with it tactfully, strategically, and empathically. Marketing teams face distinct and frequently unanticipated challenges during global emergencies, such as in the COVID-19 pandemic. Furthermore, many companies have already adapted to how they interact and communicate with their consumers as social distancing, self-isolation, and mass gathering prohibitions are now becoming the new normal. And in relation to how companies deal with the sudden shift in the business climate, one of the most utilized strategies that marketers take advantage of today is video marketing.

While video marketing has been extremely useful in the past, its benefits have greatly evolved because of the ongoing crisis. The advantages it provides businesses today are on a different level, considering the fact that most consumers are spending more time online than ever before. Here are some of the major benefits video marketing has to offer in this time of crisis:

Establishes Trust and Credibility

Video marketing is an ideal way to make your company and brand more personable, allowing you to connect and engage with your viewers effectively. As a matter of fact, 90% of consumers believe marketing videos are essential in their buying decisions. The more videos you have, the more trust you draw on. And establishing trust with your customers means revenue for your business.

Keeps Businesses Relevant

Videos help businesses stay relevant. This is in relation to the fact that consumers appreciate up-to-date companies more. With the recent happenings, it is critical for businesses to keep in touch with their customers, and videos can help them connect with their audience effectively. Not to mention, new technologies such as live videos, Facebook, and Instagram stories, are now accessible to make the delivery of information a lot easier. 

Provides Consistent Engagement

For companies providing little in-person interaction with their clients, a marketing video provides a platform that can personalize the communication and make it more engaging. Compared to other content formats, video enables organizations to make mediated interpersonal interactions with their clients to connect with them effectively even during a crisis.

Once marketing videos have been successfully produced, they can be used as a powerful video marketing tool. Not to mention, you can even share all of them across different distribution platforms where you see fit. It is undeniable that video has become one of the most widely shared content formats on the Internet. And because of the COVID-19 pandemic, it has also become one of the most effective survival tools used by many businesses all over the world.

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