Whether you produce your video projects in house or work with the top production companies in Los Angeles, there are a number of video production guidelines that you need to keep in mind in order to become successful.
With that being said, here are the 3 commandments of video production that will remain relevant regardless of any methods you use:
1st Commandment: Don’t Forget To Plan
Before you lay the first brick, it is important to have a blueprint ready. Pre-production is the most crucial part of the entire video production process. This is where you need to determine your main objective and the things that you need to do before producing your video project. Here are some of the most fundamental elements of pre-production that you need to cover:
- Script or the outline of the video
- Video length
- Target audience
The script, video length, and the target audience are some of the most important factors that you need to cover in the pre-production process. You need to know that these elements are vital when it comes to the overall result of your video project.
2nd Commandment: Tell a Story
This is probably the most repeated commandment of all. Perhaps, you might have heard about storytelling in videos before, but it’s still worth the emphasis. Stories in video production are proven to have a good effect when it comes to building an emotional connection with viewers.
This is the main reason why storytelling is still deemed “the king” in terms of producing effective videos in the entire production industry. Achieving excellent and effective storytelling will also allow you to leave a mark. Thus, it’ll be easier for your customers to remember your brand because of your video campaigns.
3rd Commandment: Seek Help From Video Production Professionals
If you want to cover every angle in the whole video production process, the best way to do it is to seek help from top production companies in Los Angeles. By partnering with a team of professionals, you can cross out things like the types of shots, the quality of the videos, the script, the storyboards, and the overall effectiveness of the project out of your worry-list.
All in all, professionals can also guide you on the right path when it comes to distributing your projects in different video distribution platforms. Indeed, there are no shortcuts when it comes to producing a well-crafted video but it doesn’t mean that you don’t have the option to hire people who already finished the race many times.
