Since the dawn of time, people have been utilizing storytelling. From the pictures on cave walls to urban legends, they’ve lived over the ages, and we’re all sharing them even now. Now think about what would happen if you incorporate interesting stories in your marketing videos. Whether it’s animated video production or a live-action one, effective storytelling makes a huge difference.
One look at the types of marketing videos launched by popular brands these days is enough to see that there’s a huge trend towards video material that makes viewers emotional. Today it’s no longer just about selling your product. As the marketing industry moves forward, brands are becoming more and more invested in emotional storytelling through their videos.
This approach to video storytelling is termed emotional marketing, which refers to advertising campaigns that specifically utilize emotions to make the viewer aware of, recall, share, and even purchase the product being promoted. Moreover, emotional marketing taps into a single emotion, such as joy, sorrow, rage, or fear, to trigger a customer response.
In relation to the COVID-19 pandemic, creating inspirational and touching stories that will bring people to tears may just work for your brand. If you’re considering this idea, here are some points to remember:
- Start with the key idea you want to communicate, and think of unexpected ways you can bring it across. Fill yourself with fresh thoughts, so you’re more likely to impress your viewers as well.
- Don’t make the mistake of thinking that lengthy stories are better. Short stories can be as fascinating as longer ones (and they have a better chance of keeping your viewer’s attention from the beginning to the end).
- When you produce your videos, always begin with a clear vision of the experience that you want your audience to have, and how your narrative can establish an intense vibe that will make your viewers want to proceed through your call to action.
- Be extremely sensitive to the message you want to convey. One way to ensure that you will be able to deliver your message effectively and avoid misinterpretations is to be as clear and concise as possible.
Storytelling is undoubtedly important in video marketing, whether it is animated video production or live video production. Finding inspiration to create a good story in these challenging times may be tough, but as long as your intention is tailored to your audience’s core values, it will be easy to create a story that will resonate with them.
