TV Commercial Production

Traditional television will always have a place in advertising. Countless marketing studies conducted in recent years have confirmed that television advertising is still as successful as ever. According to CNBC Catalyst, internet behemoths Google, Facebook, and even Netflix still devote 60% of their marketing spending to traditional TV advertisement creation.

TV commercials, infomercials, and DRTV campaigns are all excellent and practical methods to introduce unknown businesses, and a good advertising campaign may keep those brands alive by growing brand fame, according to Lead Creative Strategist Katya Ionova.

In addition to these statistics, spending on connected TV (CTV) advertising in the United States was $8.11 billion in 2020, and according to recent projections, this amount would more than quadruple by 2024. Brands may advertise on smart TVs and OTT devices, such as Roku players or internet-enabled gaming consoles, using CTV advertising.

Television advertising also produces observable and quantifiable results. For example, direct response television (DRTV) continues to be an effective channel that is highly profitable and integrates well with other kinds of marketing strategies. Similarly, the efficacy of traditional TV ads and infomercials may be measured by the number of sales generated during a campaign’s run.

Want results? Invest in conventional TV production for strong marketing campaigns that may propel your company from zero to hero.