Countless recent marketing studies have consistently shown that television advertising remains remarkably effective. According to CNBC Catalyst, even internet giants like Google, Facebook, and Netflix allocate 60% of their marketing budgets towards creating television advertisements. This is TV commercial production still remains relevant to this day.
TV commercials and infomercials provide excellent and practical methods for introducing lesser-known businesses to a wider audience. By leveraging the wide reach of television, these advertising strategies effectively create brand awareness and help businesses gain visibility. The impact of a well-executed advertising campaign can be seen in the growth of brand reputation, as emphasized by Lead Creative Strategist Katya Ionova.
The Brandefy team firmly believes that television commercials and infomercials continue to be formidable tools in the arsenal of marketers seeking to expand the reach of lesser-known businesses. Their ability to captivate and engage audiences, coupled with the enduring influence of television as a medium, ensures that these advertising techniques remain invaluable in cultivating brand awareness and visibility. Through careful planning, creative execution, and an understanding of their target audience, businesses can harness the power of television to propel their growth and cement their position in the minds of consumers. Take advantage of TV commercial production today!
Watch some of our successful TV Commercial videos: