What distinguishes memorable content from forgettable content is the ability to tell a compelling story. To create brand awareness and loyalty, telling a compelling story has many advantages. Unfortunately, there is no secret recipe for nailing the perfect storyline, however there are a few things you can do to enhance the narrative of your next project.
The following are some important tips if you want to make stories for your social media video production that stand out and get you and your brand noticed.
Concentrate on emotion.
It really doesn’t matter what emotion you choose for your visual story. There’s no limit to the emotions you can provoke with your video. As long as they’re presented truthfully, they’ll have an impact.
Your video’s script, visuals, characters, and subjects should all achieve this. It’s important to note that a video’s story is the most effective way to convey emotion. Begin with a relatable notion, add a layer of conflict, and conclude with a resolution.
Shift your perspective.
When producing a video, keep in mind that your perspective is inevitably biased. Rather than emphasizing why your goods or services are superior as told by an employee, tackle your video from the standpoint of someone who knows nothing about your brand. This increases the relatability and rememberability of your story, allowing you to connect with a more targeted audience.
Have a casual and informal approach.
Avoid sounding stuffy or corporate. Your message should be genuine, your tone conversational, and your voice should not be forced or fake. Similarly to how you want to emulate your viewer’s perspective, adopting their voice will help them in connecting with the content.
Consider the images you intend to use.
It’s no secret that what you see on a screen influences how you feel. Create a sense of loneliness and emptiness by using dark colors and an unadorned background. Happy feelings are evoked by the use of vibrant colors in combination with bright sunshine. Together with audio, visuals are the primary engines of your story, so make sure to utilize them effectively.
Utilize sound wisely.
High-quality sound that enhances your visual tale is essential, as is a skilled editor who can bring everything together. Be sure to use diegetic sound, such as a person speaking or ambient noise, voice-over, and music if necessary. Oftentimes, the most dynamic and compelling videos are produced by combining these sound techniques.
Conclusion
Whatever style of video you produce, how long it is, or who your intended audience is, presenting a compelling story should always be a key objective. Effective storytelling is critical for brand visibility, interaction, and conversions, not to mention brand image, so when making your next social media video production, keep everything from sound to graphics, viewpoint, tone, and emotion in mind.
If you need professional help in producing an effective video campaign, don’t hesitate to reach out to us. At Brandefy, we strive to present your story in an engaging and interesting manner. We think that compelling stories result in compelling videos, which in turn result in compelling results.
