Social Media Video: Aspect Ratio Guide For Each Platform

When capturing moments and sharing them on social media, it’s essential to consider whether the ideal orientation for your content is landscape or portrait. While determining the ideal approach has been a well-established practice, the same cannot be said for social media video. For instance, if you’re flaunting a stylish outfit and wish to share it with the world, you can easily opt for a vertical orientation to emphasize your overall rizz. Conversely, if you’re witnessing the breathtaking sunset at the beach, you can simply turn your camera sideways to encompass the full magnificence within a single frame.

While these practices are fundamental in video production, figuring out the best video orientation takes more than just the basic principles when it comes to social media publishing. Here’s why.

Social Media Video Orientation

video aspect ratio social media platforms guide

Social media has exerted a notable influence on the generation and consumption of video content. Remarkably, YouTube stands as an exception, even on mobile devices. A survey indicates that majority of YouTube users have a preference for horizontal video viewing on their smartphones.

However, when we shift our focus to platforms like TikTok, Instagram, and Facebook, particularly in the context of their “stories” feature, we witness a surge in the popularity of vertical video. Notably, TikTok boasts more than 1 billion+ daily video views, with the majority of these videos in a vertical format.

  • 16:9 – The standard landscape aspect ratio, widely used for YouTube and most video-sharing platforms.
  • 1:1 – Square videos, popular on Instagram, offer a unique viewing experience.
  • 4:5 – A portrait orientation that works well for mobile viewing on various platforms.
  • 9:16 – Vertical videos, often used for Instagram Reels, Facebook, and TikTok.
Below are BTS video samples from our TikTok account.

Why Social Media Video Orientation Matters?

Video content reigns supreme across the vast expanse of online media, serving as a potent medium for conveying your message both in a polished and intimate manner. In the process of determining your video production approach, it becomes crucial to factor in your intended viewership and the platforms on which they will consume your content.

For instance, if your content finds its home within your Instagram story, opt for a vertical orientation. Conversely, when it’s for YouTube, ensure a horizontal format. Should your content have a presence on multiple platforms, it’s advisable to capture your raw footage with ample space for subsequent cropping and post-production adjustments.

The Importance of Social Media Video Aspect Ratio

Impact on User Experience

The aspect ratio of a video directly influences how it appears on a user’s screen. An improper aspect ratio can lead to frustrating user experiences, as videos might get cropped, distorted, or appear too small.

Platform Compatibility

Different social media platforms have varying ideal aspect ratios. Ensuring that your videos align with these preferences can make your content more shareable and discoverable.

Aesthetics and Branding

Consistency in aspect ratios across your content helps in maintaining a cohesive and recognizable brand image. It adds to the visual appeal and professionalism of your profile.

As technology and user behavior continue to evolve, so will the importance of aspect ratios. Staying updated on trends and innovations is crucial to staying relevant in the ever-changing social media landscape.

In conclusion, social media video aspect ratios matter significantly. They impact user experience, platform compatibility, and branding. Adhering to best practices and being adaptable in your approach can make a substantial difference in the success of your social media content.


  1. What is the best aspect ratio for Instagram videos?
    • The best aspect ratio for Instagram videos is 1:1 for regular posts and 9:16 for Instagram Stories.
  2. Why is aspect ratio important for user experience?
    • Aspect ratio determines how a video appears on a screen. An improper ratio can lead to distortion and poor viewing experiences.
  3. How do I adapt a video to different aspect ratios?
    • You can adapt a video by resizing, cropping, or rearranging visual elements to maintain a compelling narrative.
  4. Are there any tools to help optimize videos for different aspect ratios?
    • Yes, there are various video editing tools and software that can help you optimize videos for different aspect ratios.
  5. Is it essential to follow platform recommendations for aspect ratios?
    • Yes, following platform recommendations is important to ensure that your content is well-received and reaches a wider audience.


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