Santa Monica Video Production: Why Website Videos Matter?

With over 78% of people watching videos online weekly, it is indisputable that the shift from text to audiovisual content has significantly altered the landscape of video marketing. This is why Santa Monica video production companies believe that videos are considered one of the most important tools in digital marketing tactics today.


Marketing videos give advertisers an advantage when it comes to influencing customers’ purchasing decisions. In fact, marketers have begun to embed videos on their respective business websites as more customers access video material over the internet.


To stress the significance of having a video on your website, we’ve compiled a list of the top reasons you should consider adding one.


  • Did you know that YouTube is the world’s second-largest search engine? With over 1 billion unique visits and 6 billion hours of video watched each month, YouTube shows that most people all over the globe prefer videos more than text-based information. As a result, including videos on your website will provide your visitors with a one-of-a-kind online experience and help you reach a global audience.


  • Since the majority of marketing professionals nowadays are more inclined to employ innovative approaches to successfully develop a relationship with their website users, videos have become more relevant than ever. Regardless of a brand’s objective, a well-made video can simply target an audience based on their interests and needs. The following are some of the greatest videos to have on your website: 1.) Product Videos, 2.) Brand Videos, and 3.) Explainer Videos.


  • Marketing directors are now developing new sales techniques to target customers more efficiently across all marketing platforms. Videos can be employed as a primary instrument to carry out a marketing plan efficiently and successfully, whether for Search Engine Optimization, Social Media and Email Distribution, or the conventional Online Sales platform.


Overall, creating a great video may necessitate more effort than writing. However, working with Santa Monica video production companies is one of the most simple methods to get the job done if you want to develop a website video that delivers.


ALSO READ: Tips on How to Produce High-Quality Videos On A Limited Budget for a Video Production Project

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