Written content is out. Video content is in. With the emerging trends and the fast growth of the internet and social media, businesses invest more in the easiest and most effective ways to advertise their brand in the shortest and quickest time possible. In this sense, more and more businesses invest their time and money in video professionals like the top production companies in LA. But what exactly makes video content more effective than text-based content? Below are some of the major reasons:
You can appeal to a more extensive audience
Video content is the right marketing tool to educate people about your company and the products and services you offer. Although written blogs and articles are good, video content draws more people because of its easy-to-digest information. In addition, video content makes it a lot easier for companies to advertise their brand on different platforms, including their own business websites.
Sharing videos is quick and easy
You can share any video with just a simple click. There are a lot of platforms and video-sharing sites where you can distribute your videos. YouTube, Tiktok, Facebook, and Vimeo are some of the best websites to promote your video content.
You can find videos in Google’s search results
Google is the top search engine in the world. And since the majority of the online population relies on Google to find the things they want to know, optimizing your videos for Google is going to benefit your business a lot. According to a 2022 stat, using video marketing could boost your leads by 66% annually.
Video content is an excellent strategy for marketing your business. You have all the advantages to keep your brand ringing to your potential customers. If you’d like to have the best video content, you can invest in an excellent video production team from the top production companies in LA to get you the best possible results for your video marketing campaign.