A customer testimonial video shows your client talking about your brand, your product, and services, or their experience while working with your company. If you are looking to build trust between your brand and your customers, a testimonial video is one of the most effective ways to do it. It is also especially helpful when your audience is already at the final stages of their buyer’s journey. To help you create a successful testimonial video, here are some tips from Brandefy, a Los Angeles video production company.
Make it as natural as possible.
The goal of creating a testimonial video is to show the authenticity of your brand. It is one way of showing your audience how credible your product or service is. To do this, make sure to capture the natural response of your subject during the shoot.
No scripts, please.
The most effective way to portray authenticity in a testimonial video is, of course, not basing anything on scripts. Let them use their own words to describe how they appreciate your products and services. Once captured, let the video editors do their magic.
Prepare questions in advance.
Instead of scripts, prepare the questions before the interview. You can use it as a guide for the whole conversation.
Allow your subject to prepare.
This doesn’t mean that you should give them the list of questions you’ve prepared. That will somehow result in a scripted conversation since they might end up writing down their answers. So, just give them the general idea and topic of the interview. This will assure them that nothing about the overall shoot is overly complicated, giving them confidence and easing their angst.
Lay out your video’s general structure.
While there is no script, you can always create a general storyboard for your testimonial videos. Doing this will allow you to use specific video takes and insert them as examples of what the video is about.
Tackle the pain points of your client.
What was your client’s problem that was solved using your product or service? Including this topic in your conversation is a great way to connect with your audience. For instance, your audience might be going through the same pain points as your subject and might try out your solution as a result. You can also use a clip of this topic as your testimonial video ad to capture the attention of your target audience.
Looking for more effective video marketing techniques? Let Brandefy, a Los Angeles video production company, help you out!