Video Production & Editing for Media Company

Client Overview

Client: Yahoo!
Location: USA
Industry: Technology / Media

Yahoo!, a global technology company, required a dynamic internal training video on cybersecurity best practices to engage its international workforce and meet compliance requirements.

Project Scope and Objective

Brandefy was brought on to:

1. Write, film, and edit a security awareness video for Yahoo!’s staff.
2. Produce multilingual versions of the video in Chinese, French, and English.
3. Deliver on a tight schedule, with high production standards.

Key Objectives:

1. Educate employees on cybersecurity in an engaging and memorable way.
2. Maximize participation in compliance training.
3. Ensure global accessibility across language groups.

Our Approach

Brandefy handled every aspect of production with efficiency and creativity:

1. Creative Development:
– Collaborated with Yahoo!’s security team to draft a script based on past security incidents and internal analysis.

– Refined the script through multiple iterations involving Yahoo!’s leadership, including their CFO, CTO, and CIO.

2. Production & Animation: 
– Conducted a multi-day shoot in Los Angeles, coordinating over 30 actors at five locations.

– Created an original animated security bot to interact with live-action footage, boosting engagement.

3. Postproduction & Localization: 
– Edited videos with input from Yahoo! and ensured versions were captioned in multiple languages.

– Managed delivery through internal Yahoo! systems for tracking compliance.

Results and Impact

The project yielded substantial outcomes:

1. Over 60% Employee Completion Rate: Within months of launch, a majority of staff had viewed the training.
2. Universal Praise: Internal feedback highlighted the video’s engaging format and clear messaging.
3. Timely Delivery: Met all deadlines, even with complex animation and multilingual requirements.

Testimonial

“Brandefy did a fantastic job, and it was great to work with them. Their ingenuity and creativity brought security topics to life. They understood our goals and delivered with precision.” – Bonnie Viteri, Former Principal Security Engineer, Yahoo!

Why Brandefy?

Yahoo! selected Brandefy for their:

1. Pre-vetted Vendor Status: Already approved within Verizon Media’s systems.
2. Competitive Pricing: Won a competitive bid process.
3. Creativity and Commitmen: Demonstrated a unique ability to simplify complex topics through engaging visual storytelling.

Final Notes

This project underscores Brandefy’s capability to deliver high-stakes, multinational training content under pressure. Through inventive storytelling, professional production, and flawless execution, Brandefy helped Yahoo! engage their global workforce on a critical topic—cybersecurity.