Animated Explainer Video for Information Technology Company
Client Overview
Client: Vintage IT Services
Location: Sunnyvale, California to Austin, TX
Industry: Technology
Vintage IT Services is a recognized leader in Managed IT, Cloud Computing, and Security IT services. They have been featured in numerous industry rankings and accolades for their excellence in service delivery and workplace environment.
Project Scope and Objective
The client required a whiteboard explainer video to:
1. Clearly communicate the scope of their services.
2. Enhance their marketing and sales efforts
3. Provide a visually engaging resource for their website, newsletters, and sales communications.
The project also included supplementary video content to expand the company’s branding efforts.
Our Approach
Brandefy approached this project with a focus on collaboration and precision:
1. Messaging Development: Held in-depth discussions to define the core message and key features to highlight in the video.
2. Customized Content Creation: Created a whiteboard animation with tailored visuals and voiceover options, ensuring alignment with the brand’s identity.
3. Iterative Refinement: Delivered drafts for client review, incorporating feedback to produce a polished final product.
The Brandefy team worked directly with the client’s Director of Sales & Marketing, Sandra Antoun Crites, ensuring seamless communication and a shared vision.
Results and Impact
The whiteboard video has become a cornerstone of Vintage IT Services’ marketing strategy, yielding notable results:
1. Increased Engagement: The video is featured on the company’s website, in newsletters, and as part of the sales team’s email signatures.
2. Broad Visibility: Viewed by over 20,000 newsletter recipients and showcased across multiple digital channels.
3. Positive Reception: Generated inquiries from viewers impressed by the video, enhancing the client’s reputation.
Testimonial
“Their knowledge base and professionalism throughout the project impressed us.” – Sandra Antoun Crites, Director of Sales & Marketing, Vintage IT Services
Why Brandefy?
Vintage IT Services chose Brandefy for several reasons:
1. Expertise: Extensive knowledge and skill in video production.
2. Professionalism: A collaborative approach that prioritized the client’s needs and timeline.
3. Impactful Results: High-quality deliverables that significantly contributed to the client’s branding efforts.
Final Notes
This project underscores Brandefy’s capability to deliver custom video solutions that drive measurable results. Vintage IT Services has expressed ongoing satisfaction with the partnership, noting the ease of collaboration and the professionalism of the team.