Video Production & 2D Animation for Pharmacy Program

Client Overview

Client: Rx ‘n Go
Location: Cincinnati, Ohio
Industry: Pharmaceuticals

Rx ‘n Go is a mail-order pharmacy program that partners with employers to deliver maintenance medications directly to employees and their families at no cost, as part of their employee benefits.

 

Project Scope and Objective

Brandefy was contracted to create:

1. A quick animated overview video to succinctly explain Rx ‘n Go’s services.
2. An explainer video detailing how users can sign up for the program.

 

Key Objectives:

1. Simplify complex service details into clear, digestible video content.
2. Increase brand awareness and business engagement through compelling visuals.

 

Our Approach

Brandefy provided full-service animation and video production:

1. Concept Development:
– Conducted in-depth discussions to fully understand the business model and target audience.

– Developed a narrative that emphasized user benefits while keeping messaging concise.

2. Efficient Script and Animation: 
– Focused on trimming unnecessary language to enhance clarity and visual pacing.

– Delivered videos that matched Rx ‘n Go’s tone and branding.

3. Responsive Collaboration: 
– Maintained virtual meetings and regular communication via email.

– Adapted timelines and deliverables based on client availability, ensuring a flexible and patient workflow.

 

Rx ‘n Go: 2D Animated Explainer

 

Results and Impact

The project produced measurable success:

1. Business Growth: : The videos contributed directly to increased business and brand awareness.
2. Streamlined Onboarding:  The explainer video helped simplify the user registration process.
3. Client Satisfaction: Delivered everything on time with strategic input that elevated the end product.

 

Testimonial

“Brandefy did an amazing job… Marton provided a lot of expertise on how to make the video less wordy and more efficient. He really took the time to understand our business” – Allison Cheney, Head of Sales & Account Management, Rx ‘n Go

 

Why Brandefy?

The client chose Brandefy for their:

1. Excellent Ratings and Value: Stood out during the vendor selection process for their reviews and cost-effectiveness.
2. Strategic Creativity: Offered valuable insights that improved both the content and delivery.
3. Collaborative Culture Fit: Created a smooth, engaging, and personalized production experience.

 

Final Notes

This project demonstrates Brandefy’s strength in transforming technical healthcare information into compelling, user-friendly video content. The results helped Rx ‘n Go boost visibility and streamline communications—critical wins in the digital healthcare space.