Video Production for Government Agency
Client Overview
Client: Los Angeles Homeless Services Authority (LAHSA)
Location: Los Angeles, California
Industry: Government
LAHSA is a joint powers authority established by the City and County of Los Angeles to coordinate funding and programs that provide shelter, housing, and services for people experiencing homelessness.
Project Scope and Objective
For the 2025 Greater Los Angeles Homeless Count, LAHSA contracted Brandefy to:
1. Repurpose three existing training videos to maximize use of prior content.
2. Produce four new educational and training videos for volunteers and staff.
Video Types Included:
- Promotional video for public outreach.
- Volunteer training on how to identify and count individuals and dwellings.
- Technical guides for using the Homeless Count app and dashboard.
- Registration walkthroughs and coordinator operations training.
Our Approach
Brandefy executed this large-scale project with a systematic and collaborative strategy:
1. Repurposing Existing Content:
– Updated existing materials with new graphics, voiceovers, and information to maintain relevance while conserving resources.
2. Original Video Production:
– Created new educational and technical training videos tailored to multiple audience groups including general volunteers, site leads, and service providers.
3. Post-Responsive Project Management:
– Weekly check-ins to track progress.
– Flexible adjustments to accommodate LAHSA’s internal delays.
– Delivered solutions and adjusted timelines without compromising quality.
Results and Impact
Brandefy successfully delivered all seven videos on time, enabling LAHSA to effectively prepare volunteers and staff for the 2025 Homeless Count. Key highlights include:
1. Simplified Complex Content: High-quality animation made detailed instructions accessible and engaging.
2. Process Efficiency: All deliverables met their scheduled deadlines or were revised with client-approved adjustments.
3. Positive Internal Feedback: Videos were praised for clarity, accessibility, and effectiveness across multiple internal departments.
Testimonial
“Brandefy was very clear about realistic timelines and offered recommendations and solutions for our product deliverables.” – Clementina Verjan, Senior Advisor, Homeless Count, LAHSA
Why Brandefy?
LAHSA chose Brandefy for their:
1. Reputation and Cultural Fit: Referred by a trusted contact and proven experience with government projects.
2. Value for Cost: Delivered high-quality content within budget constraints.
3. Problem-Solving Ability: Navigated delays with proactive solutions and ongoing process improvements.
Final Notes
This project demonstrates Brandefy’s capacity to serve complex, high-stakes government initiatives with precision, adaptability, and creativity. By effectively supporting LAHSA’s outreach and training efforts, Brandefy played a key role in one of the largest coordinated homeless counts in the nation.