Promo Video for Government Organization
Client Overview
Client: Austin Transportation Department
Location: Austin, Texas
Industry: Government
Commute Connections is a program under the city’s employee commuter initiative, focused on promoting sustainable commuting options.
Project Scope and Objectives
Brandefy collaborated with Commute Connections to create a video promoting carpooling as a sustainable commuting option. The project aimed to:
1. Raise awareness about the benefits of carpooling, including reduced traffic congestion, social benefits, and cost savings.
2. Address common barriers to carpooling through targeted messaging.
3. Encourage employees to sign up for the carpooling program via the platform.
Our Approach
Brandefy utilized a structured and collaborative approach:
1. Creative Brief: Started with a detailed creative brief to align on goals and messaging.
2. Visual Storyboarding: Developed a visual storyboard to ensure clarity and client input before production.
3. Incremental Edits: Incorporated client feedback at multiple stages, ensuring the final video aligned with their vision.
The video effectively highlighted:
1. Traffic congestion challenges in the region.
2. The positive impact of sustainable commuting on individuals and the community.
3. Clear steps for employees to start carpooling.
Results and Impact
Although the video launch was delayed due to the COVID-19 pandemic, the project delivered key successes:
1. Internal Approval: The video impressed stakeholders and partners, who expressed enthusiasm for using it in their own initiatives.
2. Adaptable Messaging: The content was praised for its relevance and ability to address common concerns about carpooling.
Testimonial
“Having the smaller steps built into the process of creation allowed for collaboration and ultimately a great product.” – Planner II, Commute Connections
Why Brandefy?
The client selected Brandefy based on:
1. Collaborative Workflow: An incremental process that ensured all stakeholders were aligned.
2. Professionalism: Responsive communication and clear timelines.
3. Exceptional Quality: A visually impactful video that met all creative and strategic goals.
Final Notes
Despite unforeseen challenges with the video’s release, Brandefy’s production remains a valued resource for promoting sustainable commuting. The collaboration demonstrates the agency’s expertise in creating videos that resonate with target audiences and deliver on client objectives.