Video Ad Production for Social Gaming Startup
Client Overview
Client: ARB Interactive
Location: Miami, Florida
Industry: Gaming
ARB Interactive is an innovative startup offering free-to-play social gaming experiences to players across North America.
Project Scope and Objectives
Brandefy was tasked with providing full video production services, encompassing:
1. Preproduction: Planning and concept development.
2. Production: Capturing high-quality footage.
3. Postproduction: Editing the videos into impactful marketing assets.
Key Goals:
1. Create high-performing video ads for YouTube and other platforms.
2. Achieve better performance metrics compared to in-house video content.
Our Approach
Brandefy executed a comprehensive production process:
1. Strategic Planning: Conducted detailed preproduction calls to address the client’s needs and develop solutions well ahead of the shoot.
2. Efficient Production: Organized and executed a professional shoot on short notice, ensuring flexibility and attention to detail.
3. Seamless Postproduction: Produced polished videos, quickly implemented revisions, and delivered results within the client’s tight deadlines.
Results and Impact
Brandefy’s efforts generated exceptional results for ARB Interactive:
1. Higher Engagement: Achieved a 54% higher click-through rate (CTR) and a 47% increase in video completion rates compared to in-house videos.
2. Cost Efficiency: Secured a 44% lower cost per conversion for long-form YouTube placements.
3. Enhanced Reach: Boosted incremental reach, expanding the client’s audience base.
Testimonial
“Working with Brandefy was a game-changer for us. They delivered on tight deadlines and handled all of our requests.” – Christine Delaney, Marketing Program Manager, ARB Interactive
Why Brandefy?
The client chose Brandefy for their:
1. Comprehensive Services: Delivered a full-service approach from concept to completion.
2. Proven Expertise: Consistently exceeded expectations with creative solutions and high-quality results.
3. Dependability: Managed tight schedules and last-minute requests with professionalism and efficiency.
Final Notes
This collaboration highlights Brandefy’s ability to deliver exceptional results for gaming startups. Their strategic planning, efficient execution, and high-impact content have positioned ARB Interactive to thrive in a competitive industry.