Animated Video Ad for Plumbing Company
Client Overview
Client: Allens Plumbing
Location: Kahului, Hawaii
Industry: Services
Allens Plumbing, a trusted home service and plumbing company with over 40 years of experience, operates across Maui and Oahu. Recognizing the shift towards digital media, the company sought to modernize its branding and advertising efforts.
Project Scope and Objectives
Brandefy collaborated with Allens Plumbing to produce a targeted video ad campaign designed to:
1. Modernize the company’s branding for the digital age.
2. Highlight the brand and services in a clean, professional manner.
3. Enhance local appeal to better connect with their Hawaiian market.
Key Objectives:
1. Create a professional, engaging ad suitable for digital platforms.
2. Ensure the messaging aligns with the company’s long-standing reputation and values.
Our Approach
Brandefy provided a structured and collaborative process:
1. Comprehensive Planning: Conducted a year-long dialogue to understand the company’s evolving goals and marketing direction.
Utilized a detailed questionnaire to craft an effective and compelling script.
2. Creative Execution: Produced several iterations of the video, incorporating client feedback at each stage.
Ensured the video captured the desired local appeal and professional messaging.
3. Efficient Production: Delivered the final ad within six weeks, meeting the campaign’s launch timeline.
Maintained a responsive and collaborative workflow throughout.
Results and Impact
Although the campaign had just launched at the time of review, early feedback indicated high levels of satisfaction:
1. Impressive Messaging: The clean, professional video exceeded the client’s expectations and resonated with those who previewed it.
2. Positive Client Confidence: The client expressed confidence in the ad’s potential to perform well and refresh their brand’s image.
Testimonial
“He’s a very easy person to work with, listened well, and produced a video that exceeded all of our expectations.” – Mike Iwankiw, Director of Marketing, Allens Plumbing
Why Brandefy?
The client chose Brandefy for their:
1. Persistent Communication: Maintained a year-long dialogue, ensuring alignment with the client’s evolving needs.
2. Creative Vision: Delivered a video that balanced professionalism with local market appeal.
3. Dependability: Consistently available and responsive throughout the project.
Final Notes
This project exemplifies Brandefy’s ability to support long-established businesses in adapting to modern marketing trends. By combining creative expertise with a deep understanding of client needs, Brandefy successfully positioned Allens Plumbing for greater success in the digital landscape.