Outsourcing VS. In-House Video Production: How To Decide
Outsourcing back-office systems like bookkeeping and accounting has proven to be the ultimate time- and space-saver. But what about marketing strategies like video production?
In-house video production embodies the concept of if you want something done right, you’ve got to do it yourself. Outsourcing, on the other hand, embraces finding the right person for the job. Each option has its own benefits and drawbacks, and each benefit and drawback bears its own weight.
IN-HOUSE VIDEO PRODUCTION
Constant, Consistent Content. Having an in-house video production team is a good idea if you’re a.) constantly producing videos, or b.) looking to build a video production company for your own business.
Once you run several projects with the same team of individuals, both parties get an idea of what to expect; from the production side and the marketing side. This gives the production team a chance to adjust according to your marketing team, and vice versa, to achieve a compromise that leaves both departments happy.
If you have in-house talent, editors, and producers, you have the opportunity to experiment with different styles, shots, and video types without blowing a huge chunk of money and time on drafting creative briefs and agreeing on a price. Best part is you don’t risk a lot if the experiments don’t pan out how you want them to.
The salaries of a full production team alone are already daunting, but the financial investment you’ll need to place into state-of-the-art equipment, editing programs, and video talent can really put a strain on your budget. Unless you’re a hundred percent sure your business can handle a production team financially, you might end up spending more than you earn.
Geographically, Creatively, and Resourcefully Limited.
An in-house video production team is basically limited to shooting on-set or on-location – unless you specifically spring for transportation. Over time, in-house ideas and concepts can begin to stale as well, especially if the team has no exposure to the projects of different brands.
An in-house team is also capped at how many video projects they can handle at a given time, and more capacity would mean hiring more production team members, which would mean extra costs again.
OUTSOURCING VIDEO PRODUCTION
Fresh, New Content. By outsourcing your video needs to third-party production companies, you’re practically guaranteed fresh, original content – or at least concepts – every time you have need of a new video. Third-party video production companies have a lot of different projects from a lot of different brands to draw experience from, which means a lot of different styles and a lot of different, fresh perspectives with each video request.
Building Your Brand. Taking video production off of your company’s to-do list gives you and your team more time to really focus on other things, such as building your brand, discussing marketing strategy, boosting sales, growth opportunities, and so on.
Risky. If you’re working with a new agency or production company, the risk of them not delivering what you expected is very, very possible. The gap between concept and execution is wide, and without direct supervision from your part, you could end up with a finished product that is miles from what you actually envisioned.
You also risk time and finances when outsourcing video production. Some video production companies offer free revisions, but only up to a certain point or a certain number. Even something as simple as requesting a new song or replacing some footage could cost you a pretty penny.
Time-wise, you also have very little control over the timeframe. Yes, you can both agree on a deadline that suits your timeline and their capacity, but actual start time isn’t instantaneous. A lot of third-party companies require things like creative briefs and brand guidelines before working on a project. Others can add on as long as one week per revision.
In the end, each option has its own pros and cons, and whichever you choose rests solely on your discretion and specific needs. If you want to save on resources, in-house is your best bet. If you’re looking to save money and focus on brand building, outsourcing is the way to go.