One of the biggest challenges marketers face right now is combining tried-and-true practices with newer, more modern channels. In the case of the booming social media marketing industry, does traditional corporate video production actually translate into a usable social video?…
There are a hundred or so stats surrounding ecommerce, and it seems like the number one concern for the players in this industry will always be conversions. Conversions equals new sales equals more revenue, so it does make sense. Which…
The term “ecommerce video” is actually very broad. It can generally refer to several different video formats. A product video seems to be the most obvious type of ecommerce video, as well as its counterpart, the product demonstration video. But…
Trying to create a video for your crowdfunding campaign but boxed in by budget constraints? It’s not as big a deal as you think it is. Most Los Angeles video production companies can easily put together a video for you…
When it comes to ecommerce video production, what is the ideal video length, really? The immediate answer would be somewhere around sixty to 120 seconds, or 1-2 minutes. That seems like a safe, viable timeframe. Unfortunately, it’s not that simple….
It can be fairly tricky to answer the question, “how much does it cost to produce a video?” Professionally speaking, you’ll never spend less than a couple thousand dollars. However, video production is possible via freelancers if you’ve only got…
If your company’s throwing a corporate affair, the best way to make sure you’ve got full video coverage of the whole thing is to a hire a videographer or an event video production company. Seems pretty standard, but most people…
Here’s the great thing about crowdfunding campaign videos; they don’t have to be perfect. However, they do need to be compelling. The market, as expected, is getting crowded. Crowdfunding has proven it’s the easiest way to get funding for a…
User-Generated Content (or UGC) is, as the name suggests, content that is provided by the user rather than the brand. UGC started gaining popularity around 2005, alongside the rise of media sharing via social platforms like Facebook. By 2013, 114.5…
With the dozens of kickstarter video production tips out there, how do you know if the one you’re implementing actually works? In fact, the scope of advice goes beyond just kickstarter video. Any online video—product, explainer, demo, how-to—has its fair…