In recent years, the digital environment has experienced a big transition as many consumers have begun using their smartphones more. In fact, more than 285 million people in the United States are expected to own a smartphone by 2023. This…
It is undeniable that video is effective in catching and drawing interest. On emerging platforms where every brand is dominated by competitive brands, attracting customers’ attention is a crucial aspect that businesses should work on if they want to boost…
It’s always been a remarkable opportunity to learn from other people’s mistakes, mainly because it guarantees you get all the insights and experience without investing a penny or putting your business at risk. So in this article, we will share…
All marketers would agree that there’s a lot of consideration involved in selecting the type of content marketing that performs best for a business. However, one thing is for sure: video marketing is for everybody. Regardless of the brand, target…
Influencer marketing has existed for centuries. Although it has tremendously evolved over the years, its aim is still the same: to use an influencer to boost product awareness. Social influencers have become an important asset to brands, especially in this…
The year 2020 has made virtual events extremely popular in response to the stay-at-home protocols and other pandemic restrictions. In fact, brands had to readjust their plans and allocate budgets for the said virtual events. Now that we are in…
Without a doubt, 2020 was one unpredictable year. Although some trends pre-pandemic did end up coming to light, there were those that did not. But with another year comes another set of trends. Will the trends shaped by 2020 continue…
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to…
People tend to think that as soon as they upload their videos online their job is done. However, to maximize potential and make improvements on your next postings, you need to examine your video’s performance. Doing so allows you to…
Every video producer’s vision is to create and successfully market a viral video, but only a few can accomplish such a feat. Although creating a high-quality video that resonates well with viewers does not ensure a viral splash, this definitely…