User-Generated Content (or UGC) is, as the name suggests, content that is provided by the user rather than the brand. UGC started gaining popularity around 2005, alongside the rise of media sharing via social platforms like Facebook. By 2013, 114.5…

With the dozens of kickstarter video production tips out there, how do you know if the one you’re implementing actually works? In fact, the scope of advice goes beyond just kickstarter video. Any online video—product, explainer, demo, how-to—has its fair…

When it comes to effective ecommerce video production, producing the video is really only half the battle. Your killer product and demo video won’t reach its full potential if there are too many mistakes getting in the way. You want…

Instead of providing a Do’s and Don’ts list for ecommerce video production, we decided to remove the Do’s and focus entirely on the Don’ts this time around. Thanks to video’s jump to marketing fame, it’s getting easier and easier for…

By now, you’re probably intimately familiar with most of the industry’s guidelines on how to create a perfect online video that drives sales and raises conversions. The two we keep seeing over and over are “keep it short (anywhere from…

While many agree that the benefits of a good video are enough to compensate the initial investment, not every company has the means for a ‘go big or go home’ video budget. And although it may feel like there are…

Corporate video production and video marketing aren’t as complicated as some people make them out to be. True, there are technicalities and finer details that require knowledge and experience to handle, but by and large, video has become a simpler,…

It’s been said a good dozen times or so by at least a hundred successful marketers; effective marketing means having a steady, constant flow of content. Keeping your internet presence active is imperative, especially in terms of SEO. Google doesn’t…

Is there such a thing as too much video? The internet as a whole has been singing the praises of video and video marketing for quite a while now, so it’s no surprise that a lot of brands and businesses…

The thing about living in an ever-changing, constantly-evolving digital industry is the distinct lack of permanence. Trends flare and fade out and viral videos don’t stay at the top for too long. For the Los Angeles video marketing industry, there’s…