When can Los Angeles video production companies be considered “unequipped” to handle projects? If you pay ten times more for a production house with five times the equipment of their competitor, did you end up with a better deal? It…
If you don’t have your own dedicated in-house video production team, partnering with Los Angeles video production companies is the next best thing. But with so many production houses on the market right now, finding and choosing one that checks…
As far as video production goes, is it possible to make people sit up and take notice when you’re on a tight budget? A lot of people would like to take the optimistic view and say yes, you can create…
Videos are and always will be an integral part of any business’s marketing efforts, especially with the advent of the Internet making it easier to reach a wider audience. Companies usually use marketing videos that are at least partially scripted,…
It’s been established several times over that every good marketing strategy needs to incorporate video somewhere in the campaign. Whether it’s as standalone video marketing or integrated with social media or content marketing, using video can greatly increase engagement, brand…
Before we dive into the whole in-house versus outsourced argument, we’d like to point out that no definitive answer exists for this argument. It really usually just depends on what you and your business needs. That said, the whole point…
When you’re having an event for your business—be it a fund-raiser, product show, press release, or whatever—it’s always a good idea to capture these events on film. The reason is two-fold; you simultaneously immortalize the event (for you, your colleagues,…
According to Video Maker, the main thing a Los Angeles videographer charges for is his equipment. It makes sense, given that they can’t do their job as best as they can without proper equipment. Even a simple setup—camera, tripod, wireless…
Content marketing is both powerful and tested. Marketers who are well-versed in both online and traditional formats know that content marketing yields greater compounded returns over time. Video marketing is yet another format that’s proven itself efficient and highly effective….
There are three essential differences between an Orange County videographer and a cinematographer—the scope of their work, their crew, and their finished product or outcome. Although both are well-known for covering and documenting events, they are not actually interchangeable. Even…
