In June 2016, Hubspot published a survey that named video as the “most thoroughly consumed form of content marketing,” with 55% of viewers saying they would watch it thoroughly, and 32% admitting to merely skimming it. Surprisingly – given the…

While a lot of marketers would agree that a lot of factors play into choosing a form of content marketing that works for you, one thing’s for certain: video is for everybody. Regardless of brand, target market, or company size,…

In-house video production teams versus outsourcing to a third-party video production company. Both have their pros, their cons, and their uses. There is no right or wrong answer, really. It all depends on your needs. However, for a good chunk…

Given that practically every company has now recognized the potential of online video as a powerful, high-converting marketing tool, it’s no longer a question of if your brand will use video – it’s a question of which one. There are…

You’re definitely familiar with the good ol’ “you get what you pay for,” adage, or perhaps the more recent, “You pay peanuts, you get monkeys,” idiom. It’s a fact of the world we live in that top-quality items will always…

This infographic came out detailing the most popular video categories on YouTube. The top-runners came as a surprise, to say the least. As far as views and shares go, we were pretty darn sure funny animal videos would take first…

Trends can be found anywhere and everywhere. You have trends in literature, for example, and trends in fashion. There are even marketing trends and, when it comes to the Internet, trends in website design. Marketing itself encompasses several aspects, and…

And that’s not including YouTube. Let’s face it; YouTube has already established itself as the internet’s video marketing giant. Even crowdfunding platforms like IndieGoGo use YouTube to host their explainer videos. However, competition is stiff. Hashtags, honors, and well-placed SEO…

You’ve probably read at least dozens of articles about producing the “perfect” online video for your marketing campaign. You’ve studied different variations of do’s-and-don’t’s lists and chosen the best video production company to suit your needs. You’re ready to take…

If you want to sell your company’s story in sixty seconds or less, an explainer video may be the best way to do it. These short, bite-sized, infomercial-type online videos can package your business through a beautiful, synergistic blend of creativity…