Many think email marketing has lost its touch due to more high-tech channels. But, the reality is that it still works more than ever. Moreover, it is one of the most simple and low-cost channels for brands to utilize for…

Are you Team “Gif” or Team “Jif”? Whatever team you’re in, this old debate is proof enough how prominent GIFs are in the online community. Moreover, they have always held a powerful position in the marketing world. It’s a type…

Video is the top form of online content. It is an effective marketing tool for businesses, and it’s no surprise that it will continue to have a significant role in attracting customers in the following years to come. This is…

If you are a business owner and have found the benefit of video marketing just recently, then it’s likely that you will have to be on camera soon. After all, a great way to connect with your audience is to…

The holidays are the times where consumers spend the most. If you want to get ahead of the competition, you need to boost your digital marketing strategies. But, this is also when customers are bombarded with all sorts of ads…

In a nutshell, second-screen media is whatever we are watching on another device at the same time we’re also engaging with first-screen media. A good example is when you have the TV on, and you’re using your mobile device to…

A video’s capacity to express emotions fast and effectively is one of its most prominent features. Aside from audiovisual representations such as vocal tone and facial expressions, an excellent storyline may help videos develop personal connections. Emotionally moving videos are…

Training or lecture videos are great instructional content that is very helpful for visual learners. But, how do you make a good training video that not only provides knowledge but is also engaging to its viewer? If you are planning…