We’ve grown up with this idea that you pay more for better quality. This is true for anything from products to services to web video production. You want a high-quality video, you’ll need to pay for high-quality equipment and high-quality…
Read More
Your first foray into corporate video production can be equal parts intimidating and exciting. When done right, corporate videos – like any video – can generate leads, boost conversions, and increase sales. Unfortunately, a lot of people overlook important details…
Perhaps the biggest challenge video marketers and video production companies face every year is how to stand out. How do you make your message stick when you’re showing it to an audience that spends a third of their online time…
3 More Reasons to Include Explainer Videos in Your Content Marketing Strategy Content Marketing, as defined by the Content Marketing Institute itself, is a marketing technique of “creating and distributing valuable, relevant, and consistent content,” all meant to attract a…
These days, video content is seeing a rise in the media most used in content marketing. A survey with the CMO Council recently has found that almost 80% of senior marketers foresee an increase in video’s role as far as…
When it comes to something as complicated as video production, regardless of the project’s scale, we tend to worry over the more immediate, obvious details; which voice actor to pick, what message to send out, what visuals to use, are…
August 2016 of this year saw Pinterest joining the ranks of fellow social media superstars Facebook, Twitter, and Instagram as yet another platform that allowed full video advertisements for brand awareness, marketing, advertising, and other products of corporate video production….
It has been proven time and again that numbers don’t lie. For whatever reason, even the truly sceptical can be appeased when a verdict is proven by something quantifiable and calculable. Enter the case studies, research, and exploratory committees that…
WHAT IS CROWDFUNDING? As the name suggests, you are – quite literally – funded by a crowd. If you’re launching a product, starting a company, or introducing a service, you’ll need definitely need quite a bit of funding to cover…
No matter where we may be on the entrepreneurial scale – whether freshly-minted start-up or seasoned, big-name business – we will never lose our need for effective marketing. Blowing up your brand name, gaining considerable growth, and expanding your market…