Los Angeles Video Marketing: Digital Video Predictions for 2018 With 2017 almost over, it may be worth it to start looking into the trends that are going to dominate the marketing industry next year. From a Los Angeles video marketing…
Following trends is imperative for any marketer who wants to stay on top, but actually moving from theory to practice is a hit-or-miss in most cases. There are dozens of businesses who have tried incorporating corporate video trends in their…
Online commerce is all about traffic flow. The more people you direct to your product page, the higher the conversion numbers, the higher the sales. But standing out can be difficult, whether you’ve got an Etsy or Amazon store or…
As of 2015, 211 million pieces of online content are supposedly created every minute. Every minute, 1,400 new blog posts are published. YouTube users upload 72 hours of new video. 216,000 new photos are posted to Instagram. And this was…
Back in 2015, YouTube introduced its TrueView for Shopping, which allows viewers to shop for products directly from its corresponding video. A card is displayed on the screen of the retailer’s video, usually at the top right-hand corner, displaying the…
Forbes contributor Jayson DeMers writes, “measurement is what makes marketing a science, rather than a superstition.” Succinct, apt, and accurate, given that so many businesses pay good money to have their statistics measured, analyzed, and reworded into something usable. You…
There’s no doubt that marketing is easier these days compared to several decades ago. Before, there were few options when it came to marketing; now, you can choose between traditional and online media, or even use both – thanks to…
Following trends is one of the best ways to stay ahead of your competition, especially in marketing. Sure, this means adjusting your marketing strategy every few months, but it’s almost always worth the effort—especially when a well-timed marketing campaign yields…
Product, demo, and ecommerce video production can be tricky to produce. Because their very close to the retail side of the market, there’s always a high risk of them coming off as buy this now! ads. And people honestly hate…
When can Los Angeles video production companies be considered “unequipped” to handle projects? If you pay ten times more for a production house with five times the equipment of their competitor, did you end up with a better deal? It…
