Is there any marketing method that can help you reach people without spending a lot of money on marketing campaigns? Based on a recent survey from Nielsen, there are around 121 million television-equipped households in the United States. And if you combine the 294.15 million smartphone owners and the 298.8 million active internet users, you have a sizable target audience that can benefit from your marketing message.
Video production used as a marketing tool can break through anything — even language barriers. In fact, it offers tremendous benefits and can be incorporated into any type of marketing campaign. In addition, even if your marketing budget is being scrutinized for possible cuts following a rough 2020, video should still be utilized wisely.
To help you have a better understanding of what’s in it for you, here are some justifications why video is important for you and your business:
- Employees, consumers, investors, and others may all benefit from video. According to a study, more than half of the selected respondents answered “video” when asked which sort of content they would want to see from a business they support. Not to mention, video can effectively explain or even demonstrate brand messages in ways that still images or text cannot. Video can also tell a story in just a matter of seconds, making it more powerful than any other marketing tool today.
- Videos can be utilized in a variety of ways. A marketing video, for example, can be repurposed to engage audiences and increase customer loyalty. A video can also be revised and used as an advertisement, with shorter clips suitable for distribution on social media platforms. Furthermore, as trends become more virtual, videos may be used to reconnect with viewers as well.
- Videos can easily be produced to your liking. For example, if you have a specific message you’d like to get across, you can create a script that will highlight what you want to convey and choose a voice actor who can communicate it in accordance with your brand. With so many elements in your control, video production has little room for ambiguity when performed properly and effectively.
Whether or not you’re a video production expert, the utilization of videos in the business industry is becoming more and more prevalent nowadays. The fact that there are already a lot of video-based platforms on the internet makes video production no longer an option but a necessity.