Even though the battle against COVID-19 is slowly making progress in the U.S, some businesses are still struggling to transition, not just their management structure but also their marketing strategies, virtually. And while some companies are already attempting to go back to the pre-pandemic setup, this does not negate the importance of online content creation in serving your clients wherever they are. One of the most relevant marketing tools used by businesses today is video. In fact, video production experts revealed that videos will account for 82&% of all internet traffic for consumers in 2021, and this is by far true.
COVID-19, however, is still present and must be considered for both video shoots and film production sets even in the presence of a vaccine. This is why we’ve gathered these tips on how you can safely shoot videos while gradually trying to get back to normalcy:
BEFORE VIDEO PRODUCTION
Before shooting, make sure that you and the entire production team are following the recommended guidelines and safety protocols for COVID-19 prevention. Here are some of the most basic ones:
- Putting on masks
- Maintaining as much social distance as possible (especially for those unvaccinated)
- Anyone who has come into touch with someone who has COVID-19 must self-quarantine until they test negative for the virus
- Regularly disinfecting high-touch areas
- Conduct regular health checks
You can also disinfect your video equipment, especially if you’ve used them previously. This might be a time-consuming task, but it’s one of the best ways to protect yourself from the virus.
If you’re working with a video production company, it would be helpful if you can ask them ahead of time to learn about the procedures they take with clients at this time. You can also keep all brainstorming sessions and meetings virtual when preparing for the upcoming shoot.
DURING VIDEO PRODUCTION
During the shoot, you and your production team should strictly abide by the rules you’ve set. In other words, the plans you’ve placed for safety precautions should be implemented accordingly. When filming, make sure to take the same simple precautions:
- Maintain a safe distance from others and prevent personal contact such as handshakes.
- If you’re shooting indoors and have advanced access to the venue, clean it up before you start.
- Don’t bring any person who isn’t a necessary part of the video shoot.
- Make the most of the open spaces and spend as much time as possible outside.
AFTER VIDEO PRODUCTION
After the video shoot, make sure to complete all remaining tasks virtually. Doing edits and making other modifications can be done remotely by video production experts. It’s also important to disinfect yourself and your equipment after the video shoot as a safety protocol.
