The advent of the Internet has changed how businesses market their products and services, not to mention has enabled small businesses to compete with the bigger establishments in their fields. However, written content is no longer enough; businesses need to produce marketing content that covers all the bases, so to speak. This includes video content. Whether you outsource to a Los Angeles video production company or you hire your own in-house team, video production must be integrated into your marketing. Here are three important reasons why.
- Google includes videos in its search results.
You should know by now that Google acquired YouTube back in 2006, and ever since then, the search engine has incorporated videos in the results whenever you search for something. In fact, according to Marketingland, 62% of Google universal searches include video. Seeing how Google is the go-to search engine for many people, this should tell you that you have higher chances of people finding your website if you include videos in your marketing strategy. This is especially true if you have a Los Angeles video production company handle it, since the quality will be noticeably better than, say, a video taken using a smart phone.
- You appeal to a wider audience.
When you include videos in your marketing campaign, you appeal to more than one type of learner. Several video production companies in Los Angeles add that, no matter what product or service you’re trying to sell, your goal is to use your marketing content to educate people about your business. According to Vidyard, audiences are about “10 times more likely to engage, embed, share, and comment on video content.”
That said, writing blog posts is all well and good, but this will only attract those in your intended audience who learn through reading and writing – so you’re actually limiting your reach. When you have video content, however, you also draw in visual and auditory learners. You also draw in people who like watching videos.
That doesn’t mean you have to switch out your written content for videos, though. You can increase the chances that Google will find your page and get the best of both worlds by transcribing the video into text; you would then decide whether to place said text in a separate blog post, or include it on the page under your video. The latter choice, marketing experts say, will help in the search engine optimization of the page and keep you from accidentally isolating members of your audience who learn through reading and writing.
Video content is especially helpful for companies whose products require assembly, since written instructions and diagrams aren’t always understandable for kinesthetic and visual learners. By having a video they can follow, they lessen the chances of making an irreversible mistake which could lead to them deciding not to buy such products again.
- Video is easily shared.
YouTube, Vimeo, and other video-sharing sites generally offer two ways to share videos – through a direct link, or an embed code provided by the site. This is invariably easier to copy and paste into, say, an instant messaging client. Obviously, this means that people can easily share videos on their social media accounts and with each other. Of course, you don’t always have to turn to video production companies in Los Angeles to edit and produce your video content for you, but it will help ensure the quality is consistent.