If you’re looking for information on a new product you recently learned about, you’re in luck — there’s almost certainly a video for it. While the majority of businesses provide ample information about their services on their websites, one of the most popular methods of conveying this information to potential customers is through an explainer video.
Are you interested in learning how Los Angeles video production companies create spectacular explainer videos? Let’s get started!
What is an Explainer Video?
An explainer video is a brief video that is typically used for marketing or sales purposes that effectively communicates information about a company’s product, service, or business idea. Explainer videos are frequently used on landing pages, the homepage of your website, or prominent product pages. Some businesses even utilize these videos to promote their products or services on Facebook or other social media platforms.
What Makes an Effective Explainer Video?
Each effective explainer video shares five characteristics.
- Short in length: Explainer films are usually less than three minutes, with the most effective ones typically around one to two minutes in length.
- A powerful call to action (CTA): Explainer videos must make it very clear what their target demographic should do after watching them.
- Concentrated on resolving a problem: Explainer videos are concentrated on resolving a specific issue, explaining their service or product, and demonstrating why they are the answer.
- Match brand and audience: Explainer videos are most effective when their tone and style are consistent with the brand and its audience.
- High quality: Explainer videos must be of top quality, both in terms of production and substance, in order to communicate a company’s value proposition effectively.
How to Make an Effective Explainer Video?
Here’s how to produce your own explainer video! While it’s not an easy task, we assure you that the effort is worthwhile.
- Determine why you’re producing a video. Excellent video material must be well thought out and planned. It includes comprehending your goals and the purpose of your explainer video.
- Make sure that you are not completely reliant on your video script. While the video script is only one component of an explainer video, it is critical to its success and effectiveness. The narration, voice, and other elements, on the other hand, are distinct from one another. So, in addition to the script, you must consider these other factors.
- Ensure consistency and quality. Ascertain that you’re delivering genuine value to your customers. Provide them with high-quality material that they cannot ignore.
- Create a genuine video. Authenticity is crucial, even more so in business. That is what makes your clients fall in love with your brand or business.
- Share testimonials from satisfied customers. This establishes your product’s or brand’s reputation and credibility. And it is critical if you wish to establish a rapport with your audience.
An excellent explainer video should be precisely crafted to attract the attention of the targeted audiences and then capitalize on it while it’s still hot. This is why the most effective ones are always concise, direct, and, most significantly, have a strong call-to-action at the end.
If you’re thinking about getting into the explainer video craze this year, we hope these recommendations prove to be helpful. They could help save time and money, but more significantly, they can assist you in creating a video that generates tangible, measurable results.
At Brandefy, you can showcase your expertise to your audience through an easy-to-understand, animated presentation of your services. Being one of the top-ranked Los Angeles video production companies, we believe the best story will always triumph, but only when it is produced and told by the very greatest storytellers.
