The coronavirus (COVID-19) has spread to all 50 states and nearly every country on the planet. In response to the pandemic, governments have cut down on business activities and urged people to remain at home as strictly as possible. As companies continue to adapt to the “new normal” practices, some businesses were forced to rapidly change their marketing strategies to address the altered customer behaviors as well as their own ambiguous future in the industry. One marketing strategy that a lot of companies continue to utilize today is video marketing.
You may wonder if you’ve got the capital to invest in video marketing at the moment. But the fact that the corporate climate has changed, cutting off other marketing items that have become less effective, such as trade shows and conventions, will give way to the video marketing budget that you need. Not to mention, producing a marketing video doesn’t have to be that expensive after all.
It would also be safe to assume that your customers wouldn’t appreciate silence during a time like this. That said, you might want to do something to make sure that you’ll remain at the forefront of your customers’ minds. This is where producing a marketing video becomes extremely beneficial to your business.
Furthermore, given the current circumstance, take note that you have to be extra sensitive when it comes to promoting your brand to your viewers. Sending a hard “buy me” message to your target audience may not be a good idea, especially if your product or service is less needed.
Your efforts to boost your video marketing activities will serve you well if you do everything right. With video marketing, you can stay in touch with your consumers and make them feel your presence. And since you’re currently not offering any in-person services, you will have a chance to work on spreading brand awareness instead.
In these challenging times, taking advantage of video marketing is a must for many companies. However, your videos don’t necessarily have to be produced with the intention of selling your products or services. Instead, you should focus more on creating videos that would help sell your brand as a whole. Letting your customers feel that you have not abandoned them by producing awareness videos about the pandemic is also a surefire way of keeping your company’s presence felt.