Video is a fun, easy-to-understand, and often-overlooked content production method that performs better than any other form of media content. In fact, a video on a website’s landing page has been shown to improve conversion rates by up to 80%. Furthermore, videos aid search engine results and have been found to increase organic traffic by 175%.
With e-commerce profits skyrocketing nowadays, businesses are being pressed to improve their marketing strategies and find innovative ways to meet the demands and capture the interests of modern customers. So if you’re one of the many companies that haven’t yet utilized e-commerce video production, now is the time to get on board.
Take a look at these suggestions for incorporating video production into your e-commerce website:
Turn your product photos into motion pictures
When buying a product online, how can you tell if it meets your desires and expectations? This question is one of the best considerations to take into account when producing a video for your e-commerce website. Watching a product in action is perhaps the best way to captivate your customers’ interests rather than using still images. Not to mention, displaying how items appear or function, in reality, is a fantastic approach to take when demonstrating the features and benefits of your product.
Involve your most loyal customers
Users are likely to voice comments and provide reviews for your items if your brand is gaining popularity with them. That said, you should utilize customer testimonials and encourage them to create a short video demonstrating what they think about your products, what they enjoy about them, and how they would want to see your services improve. People are interested in hearing what others have to say about a business. They’re also more likely to believe current customers’ recommendations than businesses that promise to be useful. The more authentic your customer testimonial videos are, the more likely they are to influence prospective consumers’ purchase decisions.
Produce educational product videos
Creating instructional videos that educate consumers on how to utilize your offerings is another great step in increasing the quality and performance of your e-commerce website. These educational videos assist buyers when it comes to understanding and seeing the overall value of your product. Customers can save time and avoid the stress of figuring everything out on their own if you provide them with visual instructions on how to utilize the products you are selling.
Ecommerce video production is truly a remarkable way to generate new leads, improve conversions, and boost sales. Should you want to capitalize on this opportunity, you can start by working with video production experts if you feel that you need extra hands to get the job done with no hassle.