Nowadays, creating a product video is as easy as taking out your product, snapping a video of it using your phone, and then posting it on your social media account. Well, for entry-level product videos, maybe. But for high-quality product videos that attract the attention of your audience, you might have to do more than these three simple steps. In fact, here are the five steps to creating a compelling product video as shared by top production companies in LA.
#1 SET PRODUCT VIDEO GOALS
To help you brainstorm great ideas for your video, you have to set your goals first. Are you trying to build brand awareness? Generate leads or sales? Or, maybe explain the specific feature of your product? Overall, this step will help you identify what kind of video you should produce, such as an ad for brand awareness, customer testimonials for lead or sales generation, or how-to videos to explain specific product features.
#2 IDENTIFY TARGET AUDIENCE
Next, who exactly will you be showing this product video to? When you identify your target audience, you get an idea of the best message to convey in your video, including the most effective tone and language to use. To do this, you can ask your sales team if you have one since they are most likely knowledgeable in this area. Also, you may want to ask them about what value proposition you can emphasize in the video.
#3 SCRIPT OUTLINE AND STORYBOARDS
These two aspects are essential in making a compelling video because they will serve as your overall guide. What you need to remember while making your script is to always talk about the benefits and not so much the features. Get the attention of your audience by focusing on their problems and how you can help them. Storyboards are relatively easy to do with a finished script. Bit of a warning though, storyboards tend to be longer, especially when you take note of all the details. However, the more details, the better.
#4 CHOOSE ACTORS, VOICE OVERS, THEN FILM
Make your product videos more realistic by choosing your employees or key people in your company as the actors. It saves you money and brings a sense of authenticity to your video. After setting everything up, it’s time to film. This step will require you to invest in some proper equipment. Usually, it’s during this time that you should consider checking on video production agencies like Brandefy, one of the top production companies in LA, to help you out.
#5 SHARE VIDEO TO SOCIAL CHANNELS
Now that you have finalized your product video, the final step is to distribute it to your social channels. It’s best to remember here that different social channels have different video resolution and size requirements. So, it might be best to have different versions of the video already in place.
And those are the five steps in creating a compelling product video as shared by production companies in LA. Want to learn more about video production for your brand? Connect with our team today!