A product demonstration video is one of the best ways to show how your product works to your prospective customers. In eCommerce video production, the role of demo videos circles around communicating your product’s value to your online visitors in a more realistic way.
Learning how to produce this type of instructional video can be daunting, especially if you’re doing it alone. But you don’t really have to worry about it though, since creating a demo video is easier than you might think.
If you have the right tools and a little bit of strategic planning, producing a demo video can be infallible. To help you get started, we’ve compiled three easy steps that you can follow to successfully create your own demo video.
Step 1: Start With a Plan
Remember, video production never forges ahead without proper planning. To create a successful demo video, developing a strategic plan should always come first. Recording your demo video without a plan is flying blind, which can eventually cause your production effort to go to waste.
When developing a plan for your demo video, it is highly important to include the following points:
– Provide a high-level product description during the introduction.
– Present a solution to the problem.
– Briefly demonstrate how the product works.
– Be clear with your call-to-action.
Important reminder: A demonstration video is not a tutorial video. Thus, Always make sure to NOT present too much detail when you’re showcasing your product to your viewers.
Step 2: Creatively Record Your Product In Action
The key to a successful demonstration video is grabbing your prospective customer’s attention in the first few seconds of the video. Unlike the other types of videos, demo videos don’t rely too much on storytelling because its main purpose is to send product information directly to viewers.
However, this doesn’t mean that you should drop creativity. It is important to keep in mind that creativity is what sets you apart from your competitors. Therefore, when recording your product in action, find a way to deliver your message in the most informative and creative means possible.
Step 3: Seek Help From ECommerce Video Production Experts
If you want a helping hand and guarantee your demo video’s success, you always have the option to seek help from professionals. This is a big step that most people take in order to save themselves time and money. You may consider hiring a creative team of video production experts if you think that you can’t handle everything on your own.
