Global economies are now facing the lion’s share of the pandemic. And those who are suffering the most are small businesses and marketing companies. In fact, 35% of companies fear that they may shut down their business as a result of the COVID-19 crisis. As a video production company that focuses on helping businesses advertise their brands through videos, we know how critical it is for companies to stay in touch with their customers during these times.
Communication is one of the key factors that can help businesses survive the ongoing crisis. But since the pandemic has greatly affected the marketing climate, it might be difficult for companies to establish a connection with their audience. This is also the main reason why social media marketing has now been a developing trend among businesses from all over the world.
To help you take advantage of this marketing strategy in an effective manner, we’ve gathered a few tips below:
- Take note that social media users are inclined to posts that they can relate to. This is why you should try your best to share authentic content and brand stories. Establishing an emotional connection with your social media audience is a surefire way of making them remember your brand despite being saturated with too much information about the COVID-19 crisis.
- Many companies make the mistake of turning their social media accounts into a medium to deliver COVID-19 information. While this may be helpful, keep in mind that you don’t need to share every morsel of information about the pandemic. Not to mention, a lot of people are trying to cope with the severity of the situation by focusing on other positive matters. As much as possible, keep your content meaningful and encourage other outlets to post COVID-19 updates.
- As pointed out earlier, the best thing a company can do during a time of crisis is to be visible and to respond easily to their customers. This is why feedback and engagement are essential when it comes to social media marketing. When a user sends a message in one of your social media accounts, make sure to be as responsive as much as possible. Being able to respond and engage with your customers in a timely manner gives the impression that you are always ready to address their needs.
As a video production company, we have seen a great number of businesses that took advantage of video marketing because of its effectiveness. So incorporating videos in your social media strategy might help you communicate with your audience and survive the COVID-19 crisis without sacrificing too much of your resources on other marketing strategies.