Producing an interview video for marketing purposes may sound easy at first but it’s actually very challenging, especially if your subjects are not confident when facing the camera. Perhaps this is one of the most common roadblocks that videographers face each time they attempt to produce an interview or a testimonial video for a company. As a matter of fact, even corporate video production firms in Los Angeles encounter the same obstacle.
So how do you make people feel more confident in front of the camera? Here are several practices you might want to consider doing:
- Provide Detailed Instructions To Your Subject Prior To The Shoot
If you want to achieve a smooth and easy interview video shoot, never forget to provide your subject with relevant and helpful instructions that will enable him or her to prepare accordingly. Generally speaking, it is your responsibility to inform the subject about how you want the shoot to roll. This will not only allow him or her to prepare, but it will also reassure him or her that he or she is doing the right thing.
- Build Trust With Your Subject Through Constant Communication
When shooting the interview, don’t forget to communicate well with your subject. Let him or her know your thoughts and what can be done better. That way he or she will not feel any pressure because you are walking him or her through the right track. Talking and providing real-time feedback to your subject while doing the video shoot will eventually result in a smooth and easy roll. Once you have successfully established a trustworthy connection between you and your subject, everything down the road will be a trip to the amusement park.
- Give Your Utmost Attention To Your Subject
If your subject feels uncomfortable in front of the camera, it will also affect the outcome of the shoot. If you notice that he or she needs a little tap on the back, be professional enough to give your full attention to them. As much as possible, avoid making your subject feel that he or she is being ignored. According to corporate video production companies, this is one of the biggest reasons why a subject becomes overly tense and unable to focus on the shoot. In other words, don’t be the cause of the discomfort.