Video marketing statistics demonstrate how effective videos are for any organization. Perhaps you’ve heard a lot of marketing statistics from corporate video production companies saying that YouTube users consume over 1 billion hours of videos every day, that 80% of users recall a video advertisement they saw online in the last month, that videos on landing pages can increase conversions by 80%, and so on.
Those metrics speak volumes about the value that videos can provide to businesses. If this is the case, seizing the chance to create an effective marketing video is your best option for maximizing and ensuring that you will be able to effectively reach your marketing objectives. Furthermore, there are a few crucial techniques that you must understand before starting.
Check out the discussion below for creating an effective, appealing, and emotionally powerful video for your marketing campaign:
Ads that pop out of nowhere can be really annoying, especially when you’re in the middle of watching a good film. Now that many social media platforms are allowing businesses to integrate their ad materials videos after videos, getting disturbed by an ad seems to be unavoidable. However, as a video marketer, this is something that you don’t want your target audience to feel.
Seeing your audience become annoyed by your ads is a strong indication that they feel that you’re just in it for the money. This is where storytelling becomes extremely helpful. A strong narrative can pique people’s interest, making them want to watch the video even if they realize it’s an advertisement. Corporate video production firms never forget to emphasize how important storytelling is to the success of a video because stories have the power to draw people in.
So, if you want your business to profit from your audience, you need to create a film that can emotionally connect with them.
Depending on your campaign, one way to achieve this is by adding a blast of humor to your marketing videos. Making your video entertaining can make people remember your brand easily. The majority of viewers hate ads because they think they’re all boring and a complete waste of time. Adding entertainment value to your marketing videos can help you spin the advertising norm and force the odds to be in your favor.