Many companies have readjusted their marketing strategies to incorporate video content that increase awareness about the current COVID-19 pandemic. Even corporate video production companies have acknowledged how marketing through video content can be used as a general means to increase customer engagement, communication, and retention.
Here are some tips to properly incorporate COVID-19 awareness into your video content marketing during this health crisis.
- Show Your Involvement: First of all, to ensure that your video achieves the expected results, make time to create content that hits your business goals. Remember that you can use video to stimulate engagement and ensure the retention of existing customers. You can also use video as a means to share information on activities that your company typically does. So, start showing projects that your company is currently doing to fight the coronavirus pandemic. Doing so shows your audience that you are one with them in this fight.
- Be Genuine: Authenticity is something that will help attract customers to patronize your brand’s products and services. Make sure that you can communicate your brand’s image and personality in a way that relates to them on a personal level. Otherwise, you become just another advertisement that they cannot wait to skip over. Show how your products and services will be of help during the COVID-19 pandemic.
- Think Mobile: With the global health crisis, people are stuck at home, getting access to information through their mobile phones, desktops, or laptops. So make sure that you produce mobile-friendly content. Aside from giving information, your video content should also bring hope and joy to your viewers to relieve them of some stress. More importantly, show them how they can be of help during this time. It’s always important to encourage audience participation.
- Budget Wisely: Any business must be mindful of their budget and expenses. You also have to remember that marketing investments may not always return in the form of sales. If you are a bit short financially, then you can maximize on real people with real stories to feature in your videos. However, if you plan to invest in a video production company to help produce your videos, make sure that you will do so smartly by picking the best one in the field.
Whether you do the video production yourself or hire a corporate video production company to shoot and edit it for you, the fact remains that videos are an effective way of promoting businesses, especially during this time.